Marketing Manager

Marketing Manager

Salary: £35,000-£40,000 per year + performance bonuses

Contract: Full-time

Work Pattern: On-site / Hybrid (occasional evenings required)

Company Overview

A premium entertainment and nightlife venue in Central London, combining immersive gaming experiences, cinema-style entertainment, cocktails, food, and a high-energy social atmosphere. The venue hosts weekly themed events, tournaments, private bookings, and curated experiential nights.

The business is focused on building a standout destination brand-one that blends entertainment, community, and nightlife to deliver a consistently memorable guest experience.

Role Purpose

The Marketing Manager will lead the digital marketing strategy, brand growth, and online visibility of the business. This is a hands-on, strategic role responsible for planning and executing campaigns, driving bookings and footfall, and maintaining a strong, trend-driven brand presence.

The role includes direct coordination of outsourced creative and marketing teams, ensuring consistent delivery across social media, paid advertising, and digital channels.

Key Responsibilities

1. Digital Strategy & Campaign Management

• Plan and deliver weekly and monthly digital marketing campaigns
• Manage paid advertising across Meta, TikTok, and Google platforms
• Analyse performance data and optimise campaigns for reach, conversions, and footfall
• Develop promotional strategies for events, themed nights, tournaments, and private bookings
• Maintain and manage the overall marketing calendar

2. Social Media Management

• Oversee social media platforms including Instagram and TikTok
• Coordinate with social media managers, videographers, and designers to produce high-quality content
• Review and approve content plans, captions, and posting schedules
• Monitor trends and adapt content direction to maintain relevance
• Track engagement, growth, and content performance metrics

3. Outsourced Team Coordination

• Act as the primary point of contact for external designers, editors, and social media specialists
• Provide clear briefs, timelines, and performance expectations
• Review and approve visuals, videos, and branded assets
• Ensure deadlines are met and output aligns with brand standards
• Evaluate team performance and recommend improvements

4. Community & Online Presence

• Build excitement and anticipation around events and experiences
• Oversee online communication and response guidelines
• Monitor guest feedback across reviews and social platforms
• Strengthen brand loyalty and community engagement through consistent messaging
• Support event-related promotions in collaboration with internal teams

5. Brand Development & Growth

• Develop and evolve the brand voice, tone, and long-term identity
• Manage influencer marketing and micro-creator collaborations
• Contribute ideas for viral campaigns and innovative digital experiences
• Ensure brand consistency across all digital and customer touchpoints

Requirements

• 2-4 years' experience in marketing, ideally within hospitality, nightlife, entertainment, or F&B
• Proven experience managing digital marketing campaigns and paid media
• Strong understanding of short-form video content and social media trends
• Experience briefing and managing creative or outsourced teams
• Fluency in English; additional language skills beneficial for international team coordination
• Solid understanding of analytics, performance metrics, and optimisation
• Experience working with agencies, freelancers, or external partners
• Organised, strategic, and comfortable working independently
• Willingness to work occasional evenings for major campaigns or events

Compensation & Benefits

• Base salary: £35,000-£40,000 per year
• Performance-based bonuses, including:
• Viral campaign bonus
• Event promotion performance bonus
• Social growth bonus
• Free meal and drink during shifts
• Staff discounts and team perks
• Opportunity to grow with an expanding entertainment brand