PR Account Manager

23...WHO?

23red, part of Capgemini Invent, is a purpose-driven creative agency. We develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives.

We make change that is better for:

• People – saving lives and improving futures by addressing inequality, driving healthier outcomes, encouraging behaviours and championing inclusivity

• Planet – powering climate action by helping to create tangible behaviours that are better for business, individuals and the environment

Every creative agency says that they do things differently. But we actually do. We focus on the immediate action that can drive long-term change and deliver work to engage audiences through the most relevant channels, close to the point of purchase, influence or change. 

Our agency values are the thread through everything that we do. These are the five Cs: Clever, Curious, Collaborative, Creative and Caring.

Our offer is strategically-led and crafted around a client’s need. We offer a fully integrated end-to-end communication service while also having best-in-class specialties that operate as standalone offerings: Strategy and planning; Insight and evaluation; Creative and Campaigns; Partnerships; PR & Influencer.

ROLE OVERVIEW

We are looking for an Account Manager with PR as their core expertise, to join our growing team in a fast-paced environment. The Account Manager will assist the Account Directors and Senior Account Directors in the development and implementation of PR activity and campaigns for a mix of clients.

Our clients are purpose-driven across government, charity and private sectors. Our work tackles complex and fascinating issues, including health and wellbeing, skills and learning, diversity and inclusion, and sustainability and the environment.

• You work across multiple client accounts ensuring campaign delivery. You drive the process end-to-end through from initial ideation and KPI setting through to final delivery. You launch consumer-facing, purpose-driven PR campaigns with creative activations.

• You build and maintain excellent client relationships, delivering the highest levels of client service, strategic output and creative work. Your depth of understanding of your clients’ business enables you to frame strategic solutions to their organisational issues.

• You take an active role in new business development, identifying opportunities, and contributing to pitches.

• You understand the current and changing media and digital landscape and have strong contacts allowing you to secure coverage across national, broadcast and consumer media. You support the wider team on adapting and adjusting media relations strategy when required.

• You understand what makes a strong media story, with a keen eye for a news line, excellent writing skills and creativity to inspire great PR-able ideas.

• You’re a keen networker, and you build valuable relationships with key influencers and industry spokespeople

• You represent PR at Account Manager level within the business and provide PR consultation and strategy advice to support clients and colleagues.

• With an outward looking, team approach, you are keen to develop those around you and will play an active role in mentoring and nurturing the talent of junior members of the team.

WHAT WOULD MAKE YOU REALLY STAND OUT AS A CANDIDATE?

We love people who can show us how much they care. Not just about their role, our company and their colleagues but the world around them as well. We know we do great work because our clients tell us all the time. We also know we’re only as good as our last campaign which is why we look for people who we’re confident will continue to further strengthen the relationships we’ve taken decades to build. We need people who build trust, people who are brave and people who want to do work that creates impact both creatively and socially.

PERSON SPEC - EXPERIENCE, SKILLS, COMPETENCIES AND KNOWLEDGE

• 4+ years' agency experience with recent experience at AM level role in a PR environment. You ideally have a blend of government, charity and commercial experience

• Media relations: highly skilled in media relations tactics to secure high-quality and high-profile coverage for clients, utilising strong contacts across national, consumer and broadcast media

• Project management: exceptional project manager.

• Communication skills : excels in all types of communication with clients and internally. Demonstrates gravitas by commanding meetings, taking control and reassuring. Has a clear, accurate and concise written style across emails, and written communication; delivers client presentations with confidence and clarity

• Organisation : is able to manage time efficiently and prioritise work effectively, delegating where appropriate, and finding solutions when issues arise

• Research and analysis: is able to build evaluation and valuation (where appropriate) into the core of their campaigns, and shape research requirements and methodologies

• Numeracy : can understand how an agency makes money and is able to apply that understanding to the management of day-to-day accounts to ensure financial decisions are made to the benefit of the agency. Experience of budget management and forecasting.

• Computer skills : adept at using MS Office programmes (Word, PowerPoint and Excel), Paprika and the Contact database. Strong PowerPoint skills are a must.

BENEFITS

• 25 days of annual leave excluding bank holidays – increases to 28 days after 3 years of service and 30 days after 5 years. You can also “buy” extra holiday.

• We operate a hybrid working model with 3 days per week spent at our offices at 95 Queen Victoria Street (pro-rated to 2 per week for team who work part-time).

• Flexi-hours and flexible working.

• Employee Assistance Programme.

• Funding for eye tests and flu vaccinations

• Life Assurance.

• Permanent Health Insurance.

• Private Medical Insurance, can be upgraded to medical insurance for family.

• Enhanced Maternity, Paternity and Shared Parental Leave.

• 3 months sabbatical after 3 years’ service.

• Employee Share Ownership Plan

• Personal and Company Pension Contribution.

• Cultural Allowance of £240 per annum to spend on cultural experiences.

• Season ticket loan for travel.

• Cycle to Work scheme, second-hand bike loan scheme, Santander/Lime bikes and mileage for cyclists.

• Bonus scheme and recruitment bonus scheme

• Recognition awards

• 2 full days volunteer leave

• Payroll giving – charitable donations through payroll

• Bursary scheme with awards up to £1,500 for training and development.

• A whole host of social events and activities.

DIVERSITY AND INCLUSION

We are committed at 23red to creating a team that represents the rich diversity of society and we strive to create a working environment that ensures everyone can be heard and valued for their contributions.  We welcome all applications, especially those from individuals who are underrepresented in our industry. This includes people from ethnic minorities, LGBTQI+ people, individuals with disabilities (both seen and unseen) and people of any age and class. In considering candidates, we look for culture add rather than culture fit – we do not seek to create a homogenous culture and value the diversity of perspectives the team bring to the table.  

We do not discriminate on the basis of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status.