International Commercial Director - Kings League

About the Kings League
Created and organized by Kosmos, the Kings League has become a global phenomenon that has revolutionized the way we understand football and sports. A new 7-a-side football league with teams chaired by the world's best streamers and content creators, with revolutionary rules aimed at uniting the best of football with the latest trends in esports and new ways of communicating and understanding the world. In this sense, the Kings League has not only managed to "reimagine the game," but has also elevated sport and entertainment to a new dimension, making it more accessible to all audiences.

About you

We are looking for an International Commercial Director who is responsible for defining and executing the company’s global commercial strategy, ensuring revenue growth and fostering strong relationships with partners. This role involves overseeing commercial teams across different regions, securing high-value sponsorships, and collaborating with key stakeholders to expand the organization’s market presence.

Main Responsibilities

• Develop and implement a comprehensive commercial strategy encompassing both traditional sponsorships and performance-based digital monetization (CPM, CPA, CPS, etc.).
• Identify, negotiate, and secure cross-border sponsorships and digital advertising partnerships with brands, agencies, ad networks, and DSPs.
• Lead the end-to sales process for branded content, traffic monetization, and digital inventory across all platforms.
• Build and maintain strong relationships with key stakeholders, sponsors, and media buyers to ensure long-term loyalty and value creation.
• Collaborate with cross-functional teams (content, media, data) to design and execute monetization strategies that align with business goals.
• Analyse commercial performance using key metrics to optimize pricing, inventory yield, and partnership ROI.
• Manage and scale a high-performing commercial team focused on both alliance-building and digital revenue hunting.
• Stay ahead of industry trends in sports media, digital advertising, and sponsorship innovation.

Requirements

• 10+ years of experience in commercial roles with a proven track record in both sponsorship sales and digital media monetization.
• Strong background in negotiating and managing complex international deals across European and non-European markets.
• Deep understanding of performance-based advertising models (CPM, CPC, CPA, CPS) and experience selling digital inventory.
• Excellent network within the sports, media, and adtech industries.
• A hunter mentality: proactive, entrepreneurial, and driven to close deals in fast-paced environments.
• Strong leadership skills with experience managing teams and fostering a collaborative, goal-oriented culture.
• Fluent in English; additional languages are a plus.
• Based ideally in London with flexibility for international travel.

Diversity & Inclusion commitment

At Kings League we strongly believe in building an inclusive and diverse work environment, where everyone can develop their full potential. We are committed to the integration of people with disabilitites and different capabilities, and fostering a team where everyone has the opportunity to contribute and grow. If you meet the requirements of the position, we invite you to send us your application; we value the richness that diversity brings and look forward to welcoming your talent and experience.