Audience Marketing Manager

Audience Marketing Manager - Permanent - £40,370 - £43,720

Join us and be part of a mission-driven, independent publisher. You’ll work with a diverse group of people who share a passion for empowering researchers, educators, and institutions to shape the future.

About Sage:

Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Believing that research and education are critical in shaping society, Sara Miller McCune founded Sage in 1965. Today, we are controlled by a group of trustees charged with maintaining our independence and mission indefinitely. 

Our guaranteed independence means we’re free to:

• Do more – supporting an equitable academic future, furthering disciplines that drive social change, and helping social and behavioural science make an impact
• Work together – building lasting relationships, championing diverse perspectives, and co-creating resources to transform teaching and learning
• Think long-term – experimenting, taking risks, and investing in new ideas

About our Team:

The Commercial Sales and Professional Media team plays a critical role in driving revenue growth through advertising and custom publishing solutions. We manage a complex buyer journey, ensuring high-impact sales performance. Our remit includes both traditional and digital sales channels, with a strong focus on innovation, customer experience, and global expansion.

We are a dynamic team of professionals committed to delivering innovative advertising and content sponsorship solutions across the publishing landscape. With team members based in the UK, US, APAC, and India, we bring diverse perspectives and deep market knowledge to everything we do.

We work in close partnership with Editorial, Marketing, Production, Product Innovation, and Technology teams to align sales strategies with content development and platform capabilities.

Could you be our new Audience Marketing Manager ? Are you?

• A digital marketing professional, with experience driving audience growth and leading digital campaigns that deliver results.
• Strong analytically, with experience interpreting audience data and building strategy and performance.
• Experienced with B2B multi-channel marketing, ideally within life sciences or academic publishing.
• Proficient in handling Customer Data Platforms and Microsoft Office tools to support marketing execution.
• Knowledgeable of the full sales and marketing cycle, including promotion, material, and campaign creation that supports sales teams.
• An active partner who excels in multifaceted environment and communicates confidently with collaborators.

Your new role:

You will play a pivotal role in our strategic marketing initiatives, ensuring our marketing efforts are data-driven and impactful.

• Using data to understand audience behaviour and identify new segments.
• Driving growth through targeted strategies across email, social, paid media, and partnerships.
• Developing and leading multi-channel campaigns that boost brand awareness, increase conversions, and support acquisition, engagement, and retention.
• Crafting content for SEO, email, and social platforms, working closely with creators to align messaging with audience needs.
• Tracking campaign performance, running A/B tests, and delivering actionable recommendations to improve results.
• Discovering fresh marketing strategies and techniques to boost revenue.
• Collaborating across editorial, sales, and creative teams to deliver coordinated marketing initiatives.

Overview of benefits:

• 25 days annual leave (plus bank holidays) with 2 additional floating personal days.
• Hybrid working up to 2 days per week in office and a home working allowance.
• Life assurance, income protection, and travel insurance.
• Private medical cover and access to the company doctor.
• Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals.
• Variety of snacks and beverages available in the office.
• Healthy lifestyle reimbursement and anniversary trips.
• Access to Company loans (season ticket loan, rental deposit loan, cycle loan).

We’re a Disability Confident Employer (Level 1). If you’d like to apply under this scheme, please let us know in your application.

We’re committed to making our recruitment process accessible and inclusive. If you’d like to request reasonable adjustments, please email [email protected] . Please note we only accept applications via email if an adjustment has been agreed.

Closing date for applications: Monday 13th October 2025

To ensure we can give each application the attention it deserves, we may consider bringing the closing date forward. Therefore, we encourage you to submit your application as soon as possible to ensure it is considered.

Diversity, Equity, and Inclusion

At Sage, we are committed to building a diverse and inclusive team and to sustaining a culture that celebrates diversity, encourages authenticity, and builds a deep sense of belonging. We encourage applications from all members of society irrespective of age, disability, sex or gender identity, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief as crafting value through diversity is what makes us strong.