Tactical Campaigns Manager - AUTOMOTIVE
Tactical Campaigns Manager
Are you experienced in CAMPAIGN EXECUTION, data-driven decision making and commercial alignment within the AUTOMOTIVE sector? My client is seeking a Tactical Campaigns Manager to develop, refine and deploy monthly tactical offers while closely monitoring competitive activity and dealer input. If you excel at coordinating cross-functional initiatives and optimising campaign performance, this role offers the perfect opportunity to make a strategic impact.
Salary: Competitive - depending on experience and current salary
Location: London
Work Style: Office-based
Language: English
Key Responsibilities
- Create, propose and release monthly finance and tactical campaigns designed to stimulate sales.
- Gather feedback from retailers and track competitor finance activity to support continuous improvement.
- Lead quarterly performance reviews and recommend adjustments based on insights.
- Collaborate on volume planning to align campaigns with opportunities and stock levels.
- Support product teams with pricing exercises and customer insight activities.
- Oversee communication of offers across digital and print channels.
- Conduct structured testing with retailers and customers to refine processes and campaign structures.
- Support additional business requirements where necessary.
Requirements
- Extensive experience in automotive commercial operations, ideally within an OEM environment.
- Background in tactical or finance-led campaign activity with proven impact on vehicle sales.
- Strong understanding of retail consumer finance.
- Experience across core campaign management responsibilities.
- Relevant qualification desirable.
- Commercially minded with strong drive to deliver results.
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