Area Manager

Astrid & Miyu
London

The A&M Mission: We’re more than just a jewellery brand, we’re on a mission to revolutionise the jewellery experience.

Our Values & Culture: At A&M, our values aren’t just words - they’re the heartbeat of how we show up, every single day.

Grow Together. Celebrate Each Other. Break All Boundaries.

We're a company fuelled by growth, recognition, and pushing beyond the expected. We move fast, think big, and believe that progress is a shared journey. We champion one another’s wins and show up with support when it counts - because when one of us grows, we all do. If you’re inspired by collaboration, driven by curiosity, and energised by celebrating others, you’ll thrive here at A&M.

Location: London area

Salary & Benefits: £50,000 + bonus. See more on our benefits here .

Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here .

The Area Manager Mission:

As a visionary leader, you will ignite passion and drive within our stores, empowering each team to create unforgettable and immersive experiences that delight our customers and drive growth. You'll foster a culture of innovation, collaboration, and excellence to  deliver outstanding results that set new standards across the region.

How you'll drive success:

Inspirational Reverse Leadership

  • Adopt a reverse leadership approach inspiring continuous growth to your teams through training, coaching, and frequent reviews.

  • Support managers to bring out the best in their teams and drive learning, development, and internal progression across the stores in the region

  • A values and culture champion, you are the role model for all store managers in the business

  • A clear and confident communicator, you’re comfortable with delivering feedback to your team

Exceptional Customer Experience

  • Drive continuous elevation to our overall customer experience to ensure the customer is at the heart of all decisions, leading a centre of innovation and experimentation

  • Deliver a world class experience like no other, continuously breaking boundaries to always strive for that next step ahead of the curve

  • Support managers in building brand loyalty by promoting our CRM scheme, hosting events, and engaging with local communities

Sales

  • Consistently achieve monthly sales target and KPIs of each store by engaging managers and their teams to understand their role and impact

  • Maximise profitability through efficient budgeting and identifying opportunities for growth and reducing costs where possible

  • Analyse daily and weekly sales results and maintain ongoing dialogue with managers on sales performance, implementing quick actions where required

  • Collate weekly trade results to share with the retail team, keeping them informed about key initiatives and wider business updates

  • React to sales performance of your stores whilst working remotely

Partnerships

  • Consistently demonstrate our brand values by ensuring the team understand how these are translated into achievements and behaviours

  • Build and maintain positive and professional relationship across departments

  • Support the implementation of the retail divisional strategy, collaborating with key departments to deliver results

  • Communicate in considered and structured ways to make sure all business stakeholders are aware and are supportive

  • Positively challenge status quo to better the brand and the business

What you'll need to thrive:

  • Previous experience in an Area Management position

  • A values champion and brand ambassador, you are the role model for your store team and our values resonate deeply with you

  • You have a strong presence, high on influencing your energy is infectious and authentically inspires those around you

  • A self starter with a natural entrepreneurial spirit, quick to solve problems and unafraid to break what’s not broken in order to elevate your work

  • Flexibility, resilience and ability to navigate through a start-up culture with fast growth

  • Regular travel to our UK stores, London and Regional, as well as our office in Vauxhall

  • Weekend and bank holiday work to support peak trading periods and key events

  • Adaptable to quick changes with a positive mindset and an entrepreneurial spirit.

The Interview Process and Candidate Experience

  1. Life Story & Values - a 30 min video call with our Talent Team for us to get know each other better, asking questions inspired by our three core values 

  2. Experience Interview - meet our Head of Retail in person at one of our stores meet

  3. Final Interview - 1 hour in person task interview to complete and present

Feedback: We’re committed to creating the best candidate experience we can for you. You’ll receive feedback over the phone or email at every stage in the process once you’ve had an interview so that we can set you up for success and help fuel your growth.

Posted 2026-02-03

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