Social Media Executive

We're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

Your team

This role is part of our Content and Social team. They are responsible for building the profile of IG, driving Brand Awareness and Consideration

Your role in the Team's Success

We are seeking a dynamic and creative Social Media Executive to join our Social Content team at our UK investing and trading platform. This role is perfect for someone passionate about finance and social media who wants to make investing and trading accessible and engaging for our growing community.

You will be responsible for transforming our premium content from our Live Trading Show, Investing Podcast and Influencer content into compelling social media content across multiple platforms, while driving organic growth and engagement.

What You'll Do

Social C ontent Creation

• Write compelling post descriptions, captions and develop thumbnails that drives engagement
• Own the “last step” - ensuring you have all elements to be able to post content as per content calendar
• Transform content from Live Trading Show and Investing podcast into engaging social media posts for our community
• Repurpose content to suit platform-specific formats
• Work closely with the Social Media Manager during peak campaign periods to develop and execute compelling material
• Ensure all content aligns with FCA guidelines and financial services regulations

Channel Optimisation & Growth

• Master each platform's unique formats, features, and audience preferences
• Optimise content specifically for each channel's algorithm and best practices
• Knowledge of YouTube SEO best practices (titles, tags, retention strategies) and Shorts optimisation
• Implement strategies to boost organic reach and engagement across all platforms
• Help run A/B test on content formats, posting times, and messaging approaches
• Stay current with platform updates, trends, and best practices. As well as what our competitors are doing.

Requirements

What you'll need for this role

• Experience: 2-3 years in social media marketing, preferably in financial services, fintech, or B2C sectors
• Financial Interest: Genuine interest in finance, investing, and financial markets
• Platform Expertise: Proven experience managing accounts across Meta, TikTok, YouTube, LinkedIn, and X
• Content Creation: Strong copywriting skills and experience with visual content creation tools
• Technical Skills: Experience with basic graphic design software

Desirable Skills

• Video editing experience (Adobe Premiere, Final Cut Pro, or mobile editing apps)
• Understanding of financial services marketing regulations and FCA guidelines
• Experience with live streaming or real-time content creation
• Background in financial services, trading, or investment education

Personal Qualities

• Creative Mindset: Ability to transform purpose created content into Social Optimised assets.
• Trend Awareness: Finger on the pulse of social media trends and internet culture
• Adaptability: Comfortable working in a fast-paced environment with changing priorities
• Detail-Oriented: Meticulous attention to compliance and brand guidelines
• Collaborative: Works well with content creators, designers, and marketing teams

How We Work

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

• Lead and Inspire: Drives trust, alignment, and enthusiasm
• Think Big: Focus on the problems that most impact commercial outcomes
• Champion the client: Understand and prioritise client's needs
• Deliver at pace: Push for fast, sustainable growth;
• Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

The Perks

Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

Benefits

As well as having the chance to attend regular social events and join special-interest groups, you get an attractive selection of benefits working with IG:

• Matched giving for your fundraising activity
• Hybrid model - 3 days in the office
• Performance-related bonuses
• Pension, insurance and medical plans
• Career-focused technical and leadership trainings in-class and online, incl. unlimited access to LinkedIn Learning platform
• A day off on your birthday
• Two days’ volunteering leave per year