Senior Research Executive, Digital
Join the BBC World Service Audience Insight team to lead digital research and analytics that shape our global strategy. As a Digital Audience Senior Research Executive, you'll deliver insights that drive editorial, product, and business decisions across BBC's international platforms.
WHY JOIN THE TEAM
Be part of an award-winning, multi-national team influencing BBC's global digital transformation. You'll work on high-impact projects, collaborate across disciplines, and develop your skills in a supportive, inclusive environment that values innovation and global perspectives.YOUR KEY RESPONSIBILITIES AND IMPACT
Analyse digital performance across BBC's global services using web and social analytics. Lead research projects combining digital analytics with qualitative and quantitative methods. Design and maintain dashboards to disseminate insights efficiently. Collaborate with data science teams on projects involving machine learning and NLP. Support global teams with data-driven decision-making across editorial, product, and strategy.YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
Strong experience with web analytics tools (e.g. Piano Analytics, Google Analytics). Proficiency in social media analytics tools (e.g. Emplifi, YouTube Analytics). Have a good practical understanding of one or more data visualisation tool, such as Tableau or Power BI. Have a good practical understanding of one or more data scripting language, such as Python or SQL. Understanding of digital media trends across global markets and platforms.DESIRED BUT NOT REQUIRED
Experience working with data science teams on Machine Learning or Natural Language Processing projects. Familiarity with research methodologies (e.g. surveys, focus groups, user testing). Knowledge of statistical concepts (e.g. sampling, significance testing, regression). Experience in international research or analytics outside UK/US audiences. Passion for global news and current affairs. If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.Recommended Jobs
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