Senior Manager, Marketing Finance (FP&A)

Why PlayStation

PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.

Role Overview:

This London based role is responsible for the overall leadership global team management and interaction (US UK and Japan based) and accurate & timely delivery of the financial planning and commercial deliverables for our Global Marketing division to support the strategic goals and objectives of Sony Interactive Entertainment (SIE) group.

What youll be doing:

• Lead the development and standardisation of Marketing KPI frameworks including campaign ROI customer acquisition cost (CAC) lifetime value (LTV) media efficiency and conversion metrics ensuring clear alignment between spend and business outcomes.
• Partner with Global Marketing and BI teams to translate campaign data into actionable insights establishing dashboards that connect investment to impact across awareness engagement and retention funnels.
• Lead the development of ROI models where applicable for paid media content and partnership investments linking performance metrics (impressions CTR view-through subscriber growth) to financial results.
• Drive marketing effectiveness reviews identifying under- and over-performing channels and providing scenario modelling to guide reinvestment or budget reallocation.
• Collaborate with Global Brand and Commercial teams to evaluate cross-channel impact quantifying how digital retail influencer and experiential activity drive incremental engagement revenue or retention.
• Own and evolve marketing analytics governance ensuring consistency in definitions measurement methodologies and reporting standards across all global markets.
• Integrate KPI and ROI outputs into long-range planning and forecasting cycles supporting strategic decision-making and board-level visibility.
• Active hands-on management direction and support to the Global Marketing FP&A team in the delivery of accurate timely and complete Planning deliverables (e.g. annual Budget MRP quarterly Forecasts monthly latest estimates ad-hoc financial assessment and reviews)
• Drive and challenge the on-going development and establishment of streamlined and automated Global Marketing dashboards and Reporting suite(s) to meet senior leadership management reporting needs focussed on value-added insights analysis and financial analytics
• Maintain traditional FP&A excellence through accurate forecasting insightful variance analysis and clear financial storytelling that highlights drivers of performance and opportunities for improvement.
• Business partnering with the Global Marketing FP&R and Strategy teams to understand key business updates and related financial impacts to support ongoing Risk and Opportunity assessments for both divisional leadership and SIE group risk management and decision making
• Continue to drive build and implement new key processes to ensure financial rigor controls and governance (e.g. across marketing spend investments) and support Global Marketing management committee approval requirements
• Partner closely in alignment with other commercial finance to help drive Global Marketing teams accountability fully understanding investments and spend initiatives to align with FP&A responsibilities
• Conduct holistic global assessments and provide clear direction to actively drive and guide the team to develop ways of working to improve efficiencies leverage systems / tools to drive automation and help educate wider business stakeholders to gain buy-in to drive new and improved processes / business inputs (e.g. Global Marketing trackers)
• Direct line management responsibilities of a Global team working to accommodate San Mateo London and Tokyo based team members
• Ad-hoc work and projects where required

What were looking for:

• Proven senior experience in global financial planning & analysis commercial finance and financial analytics
• Leadership with a continuous challenge change and improvement mindset
• Forward-thinking planner who is methodical detailed and output focussed to drive new initiatives
• Organised self-starter strong initiative and proactive approach to drive efficient and effective ways of working
• Effective communication and people skills to partner at the executive leadership level and the ability to maintain and develop strong working relationships with both non-finance and finance professionals
• Ability to prioritise and multi-task in an ambiguous constantly changing environment
• Ability to flex leadership and management styles between hands-on approach and appropriate delegation where required

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year in addition to public holidays
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Please note Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect how we use it who we share it with and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Required Experience:

Senior Manager