Senior Email Marketing Manager

Senior Email Marketing Manager

We’re looking for a strategic, innovative thinker with a passion for the latest communication tools and a flair for problem-solving. You’ll bring fresh ideas, experience, and insight to help take our email marketing to the next level.

This role is perfect for an analytical, detail-driven professional who loves reporting, HTML, and strategy. In this role, you’ll be lead a talented team of passionate email marketers, drive end-to-end campaigns across multiple brands and products, manage email databases, campaigns and newsletters, and ensure all activity is targeted, effective, and on brand.

To thrive, you’ll be a proactive self-starter, comfortable under pressure, and a skilled multi-tasker with a knack for turning data into actionable insights.

Your responsibilities will include:

• You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones.
• Deliver all promotional and content-based email campaigns in line with the trading and campaign calendars; including creative direction, copy and HTML coding.
• You will deliver increased personalisation, segmentation and relevancy in all emails.
• Ensure all emails are scheduled and delivered to brief.
• Maintain lifecycle communication programmes to drive continuous improvements to customer retention and lifetime value.
• Proofread emails for clarity, grammar and spelling.
• Deliver the monthly customer email newsletters, offering a range of content across our group services.
• Upgrade our email templates using graphics, personalisation and advanced features.
• Ensure prompt and accurate communication to minimise unsubscribes.
• Maintain robust monthly reporting, analyse campaign performance, and suggest improvements.
• Ensure emails follow industry policies, best practices, and compliance.
• Devise and action a testing and optimisation plan for campaign and automated emails and provide analysis from these on a weekly and monthly basis.
• Develop robust documentation, including specific work instructions, and best practices.

The ideal candidate will have:

• Excellent written communication and copywriting skills.
• Proven work experience as an email marketing manager.
• Hands on experience with HTML and content management systems.
• Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
• Strong project management skills.
• An ability to work under tight deadlines.
• Experience in analytical tools including Google Analytics and Power BI.

• Excellent communication and organisation skills.

• An acute eye for detail.
• Strong commercial awareness and trading focus.
• Have an understanding of segmentation and personalisation and how these practices might be used in improving customer communications.

• Able to manage time effectively and to prioritise actions.