Growth Marketer | AI-Native LegalTech Startup | London (Hybrid) | £60K-£80K + Equity

Job Details

Growth Marketer | AI-Native LegalTech Startup | London (Hybrid) | £60K–£80K + Equity

Job Type:

Permanent

Salary:

Negotiable

Location:

London, South East

Description:

H2 Recruit is partnering exclusively with a stealth-mode, AI-native law firm that has gone from zero to £1m ARR in under four months. Backed by $10m in funding from a leading US venture capital firm, this is one of the most exciting early-stage opportunities in London right now.
The company is reimagining legal services from the ground up — combining senior legal expertise with proprietary AI infrastructure to deliver work at magic circle quality with radically better speed. They've already processed over $200m of legal work across real estate and private equity markets, and every matter makes the platform smarter.
The founding team is exceptional: 80% have previously founded and raised for their own companies. The CEO is an ex-magic circle lawyer, the CTO was an early AI/ML hire at a UK fintech that scaled to $4bn+ valuation, and the engineering team includes multiple ex-founders shipping generative AI products end-to-end.
The Role
They're hiring their first dedicated Growth Marketer to own top-of-funnel pipeline generation, working directly alongside the founding GTM lead. This is a ground-floor opportunity to build the growth engine from scratch at a company with genuine product-market fit and serious momentum.
What you'll be doing:

Running rapid product marketing experiments — iterating on website messaging, structure, and conversion using Webflow and Figma to find what resonates with sophisticated legal buyers
Owning top-of-funnel pipeline generation with meetings booked as your North Star metric
Building and managing paid acquisition channels (LinkedIn, Google) as the motion matures
Analysing experiment results and feeding insights back to the GTM lead and C-suite
Supporting broader growth initiatives including events, partnerships, and positioning work with the founders

What we're looking for:

2–6 years of experience in B2B growth or product marketing, ideally at early-stage startups
Webflow and Figma proficiency (or very close adjacents)
Genuinely AI-native — you use tools like Claude, Cursor, or Codex daily, and you've built something with them, not just chatted
Hypothesis-driven mindset — you can independently identify a growth lever, design an experiment, ship it, and read the data
High agency, high energy, and a chip on your shoulder — you haven't had your big breakout moment yet, but you know exactly what good looks like
Bonus: former founder, ex-consulting, or shipped a product 0?1

The Details:

?? £60,000 – £80,000 base salary (flexible for the right person)
?? Competitive equity in a company with genuine traction
?? Hybrid — 3 days per week in their London office