Head of Marketing

Are you a visionary marketing leader with a passion for fitness, brand-building, and growth?

We’re looking for an exceptional Head of Marketing to lead the marketing function for one of London’s most prominent boutique fitness brands. With multiple sites and an ambitious expansion plan, this role is central to shaping the brand’s voice, driving acquisition and retention, and positioning them as a market leader in the premium fitness space.

The Role:

● Salary: £65,000-£70,000 + OTE

● Working Hours: 40 hours p/w (minimum)

● Leave: 25 Days per annum (plus bank holidays).

This is a strategic, hands-on leadership role. You’ll set the vision, lead a team, and oversee all aspects of brand, digital, and community marketing, from strategy through to execution, ensuring alignment with their wider business goals and growth plans.

Reporting to:

• The CEO

The Role...

Strategic Leadership

• Develop and deliver a multi-channel marketing strategy that drives brand growth, lead generation, and member engagement across all locations.
• Partner with the leadership team to shape brand positioning, customer experience, and commercial strategy.
• Define the marketing vision and roadmap, setting clear objectives, KPIs, and success metrics aligned with business performance.
• Champion a data-driven approach to marketing, using insights to inform decision-making and continuous improvement.

Brand & Creative Direction

• Evolve and protect the brand identity, ensuring consistency across all touch points and communications.
• Lead creative campaigns that bring their brand to life, from large-scale digital activations to in-studio experiences.
• Oversee all content creation, storytelling, and visual assets, ensuring they consistently inspire and connect with their audience.

Growth & Digital Marketing

• Own the digital strategy, from SEO/SEM and paid social to CRM, email marketing, and automation.
• Drive performance marketing with a strong focus on conversion, retention, and lifetime value.
• Lead initiatives to optimise website performance, UX, and online booking journeys.
• Ensure seamless integration between digital and in-studio marketing activity.

Community & Partnerships

• Build strong local partnerships and collaborations to enhance brand reach and reputation.
• Oversee community events, sponsorships, and influencer activations that bring their brand values to life.
• Foster authentic engagement with members and ambassadors to strengthen loyalty and advocacy.

Leadership & Team Development

• Lead, mentor, and grow the marketing team, fostering a culture of creativity, accountability, and results.
• Manage relationships with agencies, freelancers, and partners, ensuring best-in-class output and ROI.
• Work cross-functionally with Operations, Sales, and Product teams to ensure marketing supports every stage of the member journey.

Budgeting & Performance

• Own and manage the marketing budget, ensuring efficient allocation of spend across channels.
• Deliver regular performance reports to senior leadership, translating data into actionable insight.
• Identify and implement new tools, platforms, and technologies to enhance marketing effectiveness.

The Person...

• A proven marketing leader with 5+ years in a senior marketing or Head of Marketing role, ideally within the fitness, wellness, or lifestyle sector.
• Strategic thinker with a hands-on approach, equally comfortable setting vision and rolling up your sleeves to deliver.
• Strong commercial mindset with experience driving measurable growth and managing significant marketing budgets.
• Expertise across both brand and performance marketing, with deep understanding of digital channels, CRM, and data analytics.
• Inspirational leader with experience building and motivating high-performing teams.
• Exceptional communicator and storyteller with a flair for creative campaign development.
• Passionate about fitness, community, and brand purpose — you understand how to emotionally connect with an audience and move them to action.

Your recruiter for this role is Heloise Nangle, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.