Performance Marketing Lead

Hey! We're Huel, and we're pleased to meet you 👋

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Performance Marketing Lead position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

Performance marketing plays a huge role in Huel’s growth. We’re looking for a Performance Marketing Lead to scale customer acquisition across Meta and TikTok in our largest markets , owning campaigns end-to-end and using data, testing and creative thinking to drive meaningful impact.

Here’s what you’ll be getting stuck into day to day:

• Campaign Management - day-to-day campaign planning, creation and execution across Meta, Tiktok and more

• Optimisation - Look for continuous improvement opportunities in channels, campaigns and creative to achieve required new customer targets

• Stakeholder Management - Working closely with trading and brand marketing teams, ensuring all activity is commercially focused and in line with the business trading plan.

• Analytics - reporting and optimisation, including in-depth analysis of CPA, CTR and LTV of all activity ensuring maximum efficiency.

• Commercial Awareness - presenting clear, data backed business cases for marketing investment to improve new customers and CP A.

• Branding - ensure unified messaging and consistent branding across all marketing and communications

• Agency Management - own day-to-day relationships with agencies and partners.

• Creative Analysis - provide in-house creative team with analysis.

Not yet sure if this is the right role for you? Click HERE to read a more detailed job description.

What we're looking for in you

• 3+ years of hands-on experience managing paid media campaigns (Meta and Tiktok) - ideally for a fast-growing brand or agency.

• Passion for Huel’s mission and curiosity about how performance marketing drives brand growth.

• Test-and-learn approach : comfortable experimenting, interpreting data, and optimising budgets for results.

• Strong analytical skills , with the ability to interpret performance data, identify insights, and turn them into clear optimisation actions.

• Hands-on experience using AI and automation tools (e.g. workflow builders like n8n, AI-powered analysis or reporting tools) to improve efficiency, insight generation, or campaign execution.

• Adaptability: thrives in a fast-moving, changing environment.

• Ownership and precision: You’ll take responsibility for campaign execution and deliver work with flawless attention to detail.

• Excellent communication skills for cross-functional collaboration.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

🕖 Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

🌴 30 days annual leave PLUS bank holidays

🥤 Free Huel to keep you going

🏖️ 2 weeks a year to work remotely from anywhere! 

🐾 Dog friendly

🙋 Paid Volunteering Days

🏋️ Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan!

🧠 Free 1-on-1 therapy provided by Self-Space .

🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

⚡ Electric Car Scheme with onsite charging when you visit HQ

🚴 Cycle to Work Scheme

🤰 Enhanced Family Leave

👪 Workplace Nursery Scheme

💸 Paid Employee Referral Scheme

🎉 Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.

Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.

Meet our teams here .