Senior Finance Business Partner - Global Marketing

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

With over 1,500 team members worldwide, we’re proud of our diverse, inclusive culture where everyone is encouraged to speak up, challenge thinking, create breakthroughs and collaborate openly. Our people are what set us apart, and we’re committed to creating an environment where everyone can thrive.

Reports to: VP Strategy, Planning & Analysis

Location: London, Farringdon

Hours: 36.5 hours per week, Monday to Friday (4.30pm finish on a Friday)

The Senior Finance Business Partner (Global Marketing) Mission:

This is a pivotal finance leadership role for someone who believes marketing is a growth engine and that great marketing requires commercial rigour, measurement discipline, and clean investment choices. You will act as the commercial architect for our global marketing spend, bridging the gap between high-level brand storytelling and granular performance data. Your mission is to ensure our multi-brand portfolio achieves the optimal balance between top-of-funnel brand awareness and bottom-of-funnel performance conversion.

Scope note: You own global marketing spend and governance excluding region-owned retail marketing budgets, but you collaborate to ensure consistency in ROI standards, guardrails, and performance dialogue that regions use to manage their spend.

How you'll drive success:

Senior Partnering and leadership

• Be the finance lead and right hand to the CMO, ensuring a deep understanding of P&L drivers and the impact of decisions as we navigate growth plans.

• Act as lead finance partner for Brand and Performance teams, shaping strategy with clear commercial insight, challenging thinking, and driving performance.

• Support the teams in building marketing strategy across all brands (multi-year); bridge top-down and bottom-up plans; provide P&L support and champion finance as a tool for decision-making and prioritisation.

• Use data and analytics to provide insight that challenges the status quo and creates value.

• Champion the evolution of commercial finance in marketing by embracing new technologies, improving ways of working, and sharing best practice.

Budget, forecast and ongoing performance

• Own the global marketing budget, forecast and long-range plan (excluding region-owned retail marketing budgets).

• Run the planning cadence: calendar, templates, assumptions, phasing, and clear accountabilities.

• Provide regular insight on marketing performance, risks and opportunities.

• Embed initiative tracking and ensure benefits realisation is reflected in forecasts.

• Own monthly performance reporting (Month, YTD, FY) with clear insight and commentary. Support month-end close processes, accruals, and CAPEX capitalisation.

Investment governance and approvals (the “operating system”)

• Build and enforce business-case discipline for incremental spend / overspends, including clear hurdles, payback logic, and post-investment reviews.

• Lead quarterly investment release gates (tranche-based release) in line with marketing spend principles and DOA rhythms.

Marketing decision support, ROI and decision insight (brand + performance)

• Enhance ROI modelling, measurement and tracking.

• Build and embed a standardised marketing KPI framework that connects spend to outcomes (ROI, conversion and incrementality) and integrates into planning and forecasting.

• Own scenario modelling and trade-offs: growth vs margin, short-term demand vs long-term brand, global vs local.

• Provide decision-grade insight on: cross-brand allocation, channel mix effectiveness, payback of Brand Equity, help the business decide when to invest in a “big moment” versus steady-state support and partnership and sponsorship ROI

• Develop models to measure the "Halo Effect" of global brand campaigns on wholesale volume growth. (order books, retailer sell-through, replenishment, partner engagement).

• Translate marketing KPIs into financial outcomes and P&L impact.

• Create high impact narratives and presentations, distilling complex performance drivers into compelling stories on value, payback and long term impact.

• Steer allocation decisions across brands, reviewing profitability, overall performance and optimising where we invest to drive business goals.

What you'll need to thrive:

• Senior-level commercial finance experience with strong influencing capability and credibility with marketing leadership.

• Proven ownership of planning cycles (budget/forecast/3YP) with strong modelling and scenario capability.

• Strong grasp of marketing performance concepts and measurement discipline (effectiveness, ROI logic, incrementality trade-offs), including marketing performance metrics.

• Comfortable operating in a multi-brand, multi-market environment (multi-brand experience advantageous).

• Retail/consumer brand experience (wholesale-led model strongly advantageous).

• Critical thinker who can dive into detail but zoom out for commercially minded recommendations.

• Able to challenge constructively and drive accountability.

• Excellent written and verbal communication.

Personal attributes

• Relationship architect: build strong relationships with CMO, Brand Directors, Regional FDs via expertise and collaboration.

• Confident challenger with high EQ: influences without authority; creates accountability through clarity, not control.

• Highly analytical but commercially pragmatic: can go deep, then land the answer and recommend.

• Executive-ready communicator: builds compelling narratives that shift decisions.

• Thrives in pace and ambiguity; builds structure where it doesn’t exist.

• Energetic and positive; thrives in a high-growth environment.

• Analytical maturity: able to model the relationship between Brand Awareness (top of funnel) and Wholesale Order Books (bottom of funnel).

Alongside a competitive salary and discretionary bonus, we offer a comprehensive benefits package designed to support your wellbeing, flexibility, and life outside work. This includes generous holiday allowance with the option to buy more, hybrid and flexible working, enhanced family leave, pension and financial protection, wellbeing support, travel schemes, and generous discounts across Pentland Brands and selected retail partners. You can find full details of our benefits and perks on our UK Benefits page .

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

1. Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.

2. Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.

3. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.