CRM Growth Manager

About The Role:

We are looking for a CRM Growth Manager to bring an additional layer of experimentation and analytical strength to Paysend’s CRM function. This is an agile, mid-senior individual contributor role designed for someone who is entirely self-sufficient in Braze from day one and eager to actively design, build, and optimize customer journeys.

Our CRM team has built a fantastic foundation of consistent, high-quality campaign delivery. As we enter our next phase of hyper-growth, you will partner closely with the team to supercharge these efforts by introducing structured, data-driven experimentation. You will own your initiatives from end to end—conceptualizing the strategy, writing the brief, building the Braze Canvas, executing the launch, and analyzing the final results.

The ideal candidate has a rare combination of focus and empathy: you are obsessed with creating delightful experiences for our customers, but you are also exceptionally skilled at filtering out operational noise and conflicting requests to focus purely on what will move the needle for the business. You will be highly collaborative, deeply hands-on in the tools, and genuinely excited to dive into user behavior data to design high-impact campaigns.

End-to-End Campaign Design & Execution

• Take full ownership of CRM lifecycle initiatives, from initial strategic concept and campaign brief design to final execution and deployment.

• Build, QA, and launch automated campaigns and multi-step Canvases in Braze completely independently.

• Utilize advanced Braze capabilities, including complex segmentation, event triggers, Liquid logic, content blocks, and personalized messaging channels.

• Ensure absolute rigor in campaign quality, setup, and deliverability standards across all touchpoints.

• Multi-channel lifecycle ownership: Own and optimise customer lifecycle communications across multiple stages of the customer journey.

• Design and run structured holdout experiments to measure true incremental lift from reactivation campaigns, not just raw re-engagement rates.

Drive Growth, Optimisation & Broader Retention

• Design and execute structured A/B and multivariate experiments across lifecycle tracks to continuously optimize open, click, conversion, and retention rates.

• Analyze user behavior across the full lifecycle to uncover growth levers beyond reactivation — identifying opportunities to improve activation, engagement depth, and LTV.

• Act as a strategic filter for the team, effectively prioritizing high-impact initiatives and filtering out minor operational noise or distractions.

• Foster a collaborative culture of learning by thoroughly documenting test results and maintaining a centralized repository of team insights.

• Monitor core retention metrics (engagement, conversion, LTV) and connect daily CRM outputs directly to high-level business goals.

• Develop and maintain clear reporting frameworks and dashboards, translating CRM performance into actionable insights for cross-functional teams and senior stakeholders.

• Build and maintain a centralized reactivation/retention playbook — documenting what works, what doesn't, and why — to form a durable institutional knowledge base for the team.

Amplify Team Wins & Cross-Functional Visibility

• Translate campaign performance and experiment data into clear, compelling summaries and visual readouts for cross-functional stakeholders.

• Partner with team members to share technical Braze best practices, troubleshoot complex journey logic, and streamline workflow architecture.

• Proactively advocate for data-backed strategies and share successful growth tactics to help elevate the collective impact of the CRM team.

Cross-Functional & Regional Collaboration

• Partner closely with Country Managers to co-design and execute localized, culturally relevant communications that resonate deeply with regional audiences.

• Work closely with Product, Analytics, Data, and Brand teams to sharpen audience targeting, improve attribution, and elevate creative quality.

• Ensure growth initiatives are well-aligned with regional commercial goals and corridor-specific customer behaviors.

What You’ll Need To Be Successful In This Role:

Must-Have:

• 3–5 years of dedicated experience in CRM, lifecycle marketing, or retention marketing, with a proven track record of managing growth-focused initiatives.

• Advanced, hands-on Braze expertise: You can confidently build complex canvases, configure custom attributes, write Liquid logic, and QA journeys with zero ramp-up time.

• A customer-first obsession: You are deeply passionate about delighting users and building messaging experiences that provide genuine value.

• A strong prioritization lens: You have a proven ability to stay focused on high-leverage work, keeping your eye on the metrics that matter while filtering out day-to-day noise.

• A balance of strategy and execution: You enjoy the creative process of designing campaigns just as much as the technical process of building them and the analytical process of measuring them.

• An experimentation mindset: You naturally think in hypotheses, understand how to set up mathematically sound control groups, and use data to guide your next move.

• Strong narrative communication: You can synthesize complex campaign data into simple, impactful bullet points that are easy for non-technical stakeholders to understand.

• Strong analytical skills with experience interpreting customer behaviour data, cohort analysis, and campaign performance metrics to drive decision-making.

Nice to Have:

• Experience working in a global, multi-market environment, navigating localization and regional nuances.

• Experience in Fintech, digital banking, payments, or mobile-first consumer applications.

• Familiarity with data visualization tools (Looker, Tableau, Amplitude) or basic SQL.

Why Join Paysend?

• Make a Global Impact: Directly impact millions of users worldwide

• Accelerate Your Career: Benefit from internal mobility, mentoring programs, and continuous learning opportunities

• Thrive in a Connected, Global Organization: Collaborate with colleagues across our international hubs and more

• Embrace a Principle-Driven & Focused Culture: Work in an organization guided by strong principles and values that actually help you achieve more than you thought possible

• Enjoy Competitive Compensation and Benefits: Receive a competitive salary, benefits, and flexible work arrangements