Head of Digital Marketing and CRM

At Joseph Joseph, we are driven by a simple yet powerful belief — that intelligent design has the ability to transform everyday living. We create distinctive, thoughtfully engineered products that not only solve real-world problems but also bring joy, beauty, and functionality to daily life.

Headquartered in London, we have grown into one of the world’s most admired houseware brands, with a presence in over 100 countries and partnerships with leading department stores, independent retailers, and a rapidly expanding e-commerce business.

D2C is a strategic priority for the business & we are looking for an experienced & passionate Head of Digital Marketing & CRM to join our growing team. Reporting to the Ecommerce Director, you’ll be responsible for developing a digital brand & performance marketing strategy to drive new customer acquisition across our key global regions (UK, US, Europe & Australia).

You’ll manage a small team of digital/CRM marketeers & partner agencies across the full marketing mix, working closely with our eCommerce and creative teams. This is a fantastic opportunity for an experienced hands-on marketeer to help scale our D2C business. 

What you will be doing:

• Develop, in partnership with the eCommerce director, an effective new customer acquisition strategy. 

• Oversee the development and optimisation of campaigns and channel strategy across SEO, SEM, Social, email, website, paid digital and all other relevant channels 

• Take ownership of our customer retention program, developing effective strategies to reduce customer churn, & increase CLTV.

• Work with the digital design team to develop effective creative assets to support the above strategy ensuring continuous feedback & optimisation 

• Manage the digital marketing budget and deliver ROAS/CPA’s to agreed budgeted targets  

• Implement experimentation programme and learning agenda on all digital marketing activities to improve optimisation and ROI by channel 

• Manage relevant third-party agency relationships (Media, SEO, affiliate, ESP)  

• Analysing & report performance on a weekly/monthly/quarterly basis 

• Lead, inspire & manage a digital & CRM team of two

What we need from you: 

• Demonstrated experience in digital marketing and CRM within a direct-to-consumer (D2C) environment

• Strong analytical capability, with the ability to translate data into clear, actionable insights

• A strategic mindset combined with a hands-on, results-driven approach

• Proven ability to build strong networks, with excellent communication and presentation skills

• Collaborative team player with a confident, engaging, and personable style

• UK and international experience is desirable but not essential

What you will get from us: 

• Competitive salary and holiday allowance

• Company performance related bonus

• A pension contribution

• An exclusive staff discount

• 24/7 healthcare appointment support

• Hybrid working – 3 days in office & 2 days from home and flex start/finish times

• External private employee wellbeing support

• Access to Perkbox

• Volunteer days

• Team Recognition scheme

• Training and Development

• Holiday carry-over scheme

• Season-ticket travel loan

• Cycle to work scheme

• Parental Leave support

• Holiday trading (buy/sell) and extra holiday days for long service