Content Marketing Manager

About Springpod

Springpod is an award-winning EdTech scale-up transforming how young people gain experience, skills, and confidence to secure their future.

We connect students directly with leading employers and universities through immersive virtual work experiences, skills programmes, and micro-internships. Our partners include Amazon, Rolls-Royce, NHS, and Airbus — organisations shaping the workforce of tomorrow.

We’re on a mission to empower every student to gain meaningful, career-connected experiences — and we’re looking for a Content Marketing Manager to help us tell that story with impact and precision.

The role

This is a pivotal role in Springpod’s new Growth Sprint — the engine we are building to drive B2B growth.

You’ll be responsible for crafting compelling content that bridges marketing, product, and sales. Your output will shape how employers and educators understand Springpod’s value, from awareness to renewal.

You’ll create and manage high-impact assets including whitepapers, case studies, reports, presentations, decks, and sales collateral — ensuring every piece of content communicates our product’s impact, purpose, and commercial value.

This role is part product marketing, part storytelling, and part enablement. You’ll bring clarity, consistency, and creativity to everything we share with partners and prospects.

Responsibilities

Messaging & Product Marketing

* Develop and maintain Springpod’s B2B messaging framework — translating product capabilities and outcomes into clear, persuasive language for employers and education partners.

* Collaborate with the Product and Sales teams to define key value propositions and differentiators across our experience, talent, and impact offerings.

* Create concise internal messaging guides to ensure consistency across decks, proposals, and outbound campaigns.

* Support go-to-market activity for new features and enhancements, ensuring strong narrative alignment between product, sales, and marketing.

Content Creation & Thought Leadership

* Own the creation of flagship B2B content — reports, whitepapers, case studies, webinars, and event collateral.

* Work with the Growth and Data teams to turn insights into stories that demonstrate ROI and social impact.

* Manage the content calendar aligned with the commercial and campaign plan.

* Lead copywriting for high-impact assets including proposals, partner presentations, and award submissions.

Sales Enablement

* Create and maintain a central sales enablement library — decks, one-pagers, and proof points tailored to buyer personas and industry verticals.

* Collaborate with Sales and Account Management to identify content gaps that block deals or renewals.

* Develop templates for case studies, event follow-ups, and outbound campaigns to accelerate delivery and ensure consistency.

* Provide structured messaging, visuals, and talking points for webinars and events.

Reporting & Collaboration

* Partner with Marketing and Sales to measure content performance — downloads, engagement, influenced pipeline.

* Ensure all assets are on-brand, up to date, and accessible via shared systems (Google Drive, HubSpot, etc.).

* Contribute ideas to ABM and campaign strategy, helping shape top-of-funnel and nurture content.

Success metrics and deliverables
*10+ new sales enablement assets live by Month 3 (decks, one-pagers, case studies). Including refining and building from scratch.

*1+ flagship data-driven report or whitepapers delivered per quarter - we are due to refresh our Social Return on Investment report in Q4 25/6 (Jan - March) this will be a core deliverable.

*Content engagement and influenced pipeline tracked and reported monthly.

*Improved sales conversion rate attributed to enablement materials (target: +15% within 6 months).

What you’ll bring
*4+ years of experience in B2B content marketing, product marketing, or sales enablement.

*Excellent writing and storytelling skills — able to simplify complexity and make technical concepts engaging.

* Proven ability to collaborate cross-functionally with Product, Sales, Delivery and Design teams.

* Experience creating structured messaging frameworks and campaign assets.

*Strong attention to detail and understanding of content performance metrics.
*Creative mind and comfortable using tools such as HubSpot, Google Workspace, and Canva and Slides/ Pitch

*Curious, commercially minded, and motivated by impact and outcomes.

What success looks like after 6 months
*A unified B2B story that ties together Springpod’s impact, product, and commercial value.
*A complete, organised sales enablement library accessible to every seller.
*Consistent messaging across decks, campaigns, and partner reports.
*Measurable uplift in sales efficiency and content engagement.