Senior Data Acquisition Manager

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World’s Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

Mission of Role
The Sr. Data Acquisition Manager in the Global Consumer Data Activation Team is tasked with designing and executing a comprehensive data acquisition strategy to collect, enrich, and activate consumer data. This role is pivotal in understanding consumer behaviors and preferences to power marketing activations that deliver tangible business results. By strategically acquiring and leveraging 1st, 2nd, and 3rd party data, the Sr. Data Acquisition Manager will support the growth and success of our iconic brands, such as Jim Beam, Maker's Mark, Roku, and Laphroaig, driving scalable and impactful marketing initiatives.

Role Responsibilities

Strategically Drive Data Acquisition and Enrichment

• Develop and own a global data acquisition strategy that focuses on collecting 1st, 2nd, and 3rd party data to deepen consumer understanding and drive marketing effectiveness.
• Identify the most valuable and scalable data attributes to meet business needs, aligning them with data activation use cases developed by the team.
• Establish innovative and effective strategies for data collection, ensuring relevance, scalability, and alignment with business goals.
• Lead efforts to enrich 1st party data, leveraging (1) platforms such as YouTube, Meta, Google, and AI tools and (2) third-party databases to extract actionable insights.

Build and Activate Data-Driven Use Cases

• Collaborate with cross-functional teams to prioritize and deliver data activation use cases, such as audience segmentation, personalized marketing strategies, and predictive modeling.
• Design a roadmap for data acquisition capabilities that aligns with both immediate business outcomes and long-term strategic goals.
• Ensure that data acquisition efforts directly feed into use cases that deliver measurable business impact, such as increased retention, enhanced loyalty, and revenue growth.

Evangelize and Elevate Data's Role in Business Growth

• Be the internal advocate for the importance and impact of data acquisition, educating senior stakeholders and inspiring creative and marketing teams.
• Foster a culture of data literacy and action by sharing success stories and best practices that demonstrate the value of consumer data.
• Stay ahead of emerging trends in data platforms, AI, and analytics, translating them into competitive advantages for the organization.

Lead Through Insight and Innovation

• Use advanced tools (e.g., consumer data platforms, clean rooms, enrichment platforms) to identify and leverage actionable consumer trends.
• Implement A/B testing, predictive analytics, and visual storytelling to inform high-impact decisions and refine data acquisition strategies.
• Establish clear KPIs and frameworks to measure the success and business impact of data acquisition and activation initiatives.

Inspire and Orchestrate Cross-Functional Collaboration

• Partner with global brand teams, local markets, and technical experts to ensure data acquisition strategies align with business objectives and market needs.
• Manage relationships with agency partners and vendors to deliver scalable and effective data solutions.
• Present complex data insights in engaging and accessible formats to ensure clarity and alignment across diverse audiences.

Data Analysis & Insight Generation

• Analyze large datasets to uncover actionable insights that inform marketing strategies, product development, and consumer engagement initiatives.
• Leverage key technologies, including Consumer Data Platforms (CDP), data clean rooms, and 3rd party enrichment platforms, to maximize the value of collected data.
• Continuously evaluate and refine data acquisition and use case strategies to adapt to evolving market dynamics and consumer behaviors.

Qualifications

Educational Background:

• Bachelor's degree in Data Science, Statistics, Economics, Business Analytics, or a related field. A Master's degree is a plus.

Technical Skills:

• Expertise in data visualization tools like Tableau, Power BI, Looker, Flourish or similar, with a strong focus on creating engaging visual stories is essential.
• Hands-on experience with Consumer Data Platforms (CDP) and Salesforce Marketing Cloud is essential.
• Proficiency in SQL, and Excel is essential.
• Familiarity with Google Cloud is a strong plus.

• Hands-on experience using various AI platforms to improve speed, efficiency & effectiveness is a strong plus.
• Proficiency in data analysis tools and programming languages such as Python, R is a plus.

Experience:

• At least 8+ years of experience in CRM & consumer data analysis.
• Able to demonstrate a portfolio of CRM use cases & data analysis. This will be strongly considered in the interview process.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.