Social Media Lead - FTC

About Us

Founded in Dubai only 4 short years ago, and we're already growing internationally.

Humantra is a global wellness brand on a mission to help people achieve optimal hydration and unlock their best daily performance.

We believe hydration is the most overlooked foundation of health, energy, and mental clarity. Our electrolyte solutions are designed to support modern lifestyles — whether that's training, travelling, working, or simply getting through a busy day.

The Opportunity

Humantra is seeking an experienced Social Media Lead for a high-impact, 6/8 month fixed-term contract. While the Social Content Manager maintains the core "operational engine" and publishing cadence, this senior role is strictly focused on the strategic planing and growth of the function. The goal is to build a "best-in-class" social ecosystem and mentor our internal talent to drive this long-term.

What You'll Own

Core Strategic Objectives

• Strategic Architecture: Alongside the Social Content Manager, build and own the overarching mission, 2026 social strategy, tone of voice, visual identity

• Audience Expansion: Execute the strategy for new audience acquisition, implement an A/B testing framework (hooks, formats etc.) to significantly improve watch time and retention.

• Advanced Insights: Establish advanced social listening (SOV) and sentiment reporting that directly influences social strategy to best achieve Humantra's business goals.

• Creative Excellence & Production Standards:

• Define and uphold best-in-class creative and production standards across all social channels, including campaign shoots, ensuring a premium, distinctive, and consistent visual identity. Set clear guidelines on quality, pacing, and output to elevate overall brand perception.

Mentorship & Upskilling

• A critical measure of success for this role will be the upskilling of the Social Content Manager.

• Strategic Transfer: Guide the Manager through the creation of the Social Playbook to ensure they own the visual identity and establish forward planning within the team.

• Reporting Mastery: Mentor the Manager in framing updates using the "objective – action – impact" model for senior stakeholders.

• Leadership Handover: Gradually transition ownership of major campaigns to the Manager and ensure they are set up for success.

Skills & Behaviours

• A track record of scaling social platforms (IG/TikTok) within high-growth brands (ideally in-house).

• Expert-level knowledge of social listening tools and SOV reporting.

• Ability to teach strategic thinking and embed new ways of working to ensure the continued success of the department.

• Experience organising professional campaign shoots, managing budgets, and assessing trade-offs to ensure deadlines are met with the desired aesthetic.

• Experience within a founder-led brand, with a strong ability to capture impactful story telling that aligns with Humantra's business goals.

Why Join Humantra?

Joining Humantra means real ownership and impact from day one. It's that simple.

In every role you'll work closely with our lean, high-performing team that values impact, pace, and collaboration. We're looking for those who never settle for the status-quo to help build the engine to power our next stage of growth.

Our Humantras (values)

• Impact over Ego

• Togetherness

• Radical Ownership

• Proper Conversations

• Wired for Growth

Benefits

• Premium Private Healthcare Insurance

• Monthly wellness perk (gym, supplements, etc.)

• 25 days annual leave + your birthday off!

• 1 Week 'Work from Anywhere' per year

• Plus more!