Senior Audience Development Manager

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.

The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.

Your role: The Sun is looking for a talented, dynamic individual, with newsroom and audience development experience, to manage data-driven editorial projects with the aim of reaching new audiences and driving loyalty and engagement.

The role is based at News UK’s London headquarters. We will expect you to work from the office at least three days a week.

Day to day you will:

• Deliver insights and recommendations that drive editorial, distribution, engagement and commercial strategies.

• Present and implement persuasive, data-led strategies that are based on an understanding of the Sun’s content and audience, to support and diversify The Sun’s digital growth.

• Partner with editorial teams to identify and implement SEO best practices and other content optimisation techniques to maximize reach and discoverability on Google, social media, and other key referral platforms.

• Work with editorial, product, and commercial teams to ensure audience insights are integrated into content planning, product development, and monetisation strategies.

• Create and distribute regular performance reports, providing a clear picture of audience growth, engagement metrics and referral traffic to key stakeholders.

• Stay ahead of industry trends, competitor strategies and new technologies, including AI tools and platform changes, and recommend how to best leverage them to reach and engage new audiences.

• Support strategies to grow diversified commercial revenues, particularly around video, membership, ecommerce, across our newsrooms including in the US.

What we’re looking for from you:

• Be able to analyse and explain complex data, and persuasively present findings around the newsroom. Have a strong understanding of content, SEO and social media.

• Have experience using a variety of audience and analytics tools such as Google Trends, Google Analytics, Looker Studio, Newswhip, News Dashboard and Semrush.

• Be assertive within the team, unflappable under pressure, and have experience of working collaboratively with multidisciplinary teams.

• Have an outstanding attitude and be a good team player.

• Be a self-starter, organised and a good problem-solver, able to eliminate obstacles through creative and adaptive approaches.

• Demonstrate an understanding of the Sun brand, its competitors and the wider digital publishing market.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy .

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions

• Discounted gym memberships , free ClassPass at Home, weekly in person/ virtual exercise classes

• ‘Bikes for Work’ and ‘Electric Car’ scheme

• Up to 60% discount on Harper Collins books

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

• Access to wellbeing benefits such as EAP, physio/massage and counselling

• A generous pension scheme with employer contributions of up to 5%

• Wide range of training available, plus full LinkedIn Learning