Senior Product Designer

Soho, London

Hybrid working: 3 days in the office, Tues - Thurs 

The Role

LiveScore Group is looking for a Senior Product Designer to help shape the casino and promotions experience across LiveScore Bet and Virgin Bet.

Working within the Casino & Promotions product teams and reporting to a Lead Product Designer, you’ll focus on how users discover, engage with, and return to our products. This includes core casino journeys alongside promotions, rewards, and retention mechanics that drive ongoing engagement.

This is a hands-on role designing in a fast-moving, commercially driven environment, where small changes can have a meaningful impact. You’ll be solving behavioural and interaction challenges, balancing user needs with business goals, and continuously improving performance through data and experimentation.

You’ll work closely with Product Managers, researchers, and engineers to define problems, shape solutions, and deliver experiences that are intuitive, engaging, and responsible.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fuelling fan’s passion for sport driving us to the top.


We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.


As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.


We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

• Own and deliver design across key casino and promotions journeys, from discovery through to launch and optimisation
• Improve how users engage with promotions, bonuses, and rewards, making them clear, compelling, and easy to understand
• Design experiences that support retention and repeat engagement, using behavioural insight and user understanding
• Partner with Product Managers to define problems, challenge assumptions, and prioritise high-impact opportunities
• Work closely with your the Product Design team to shape solutions and raise the quality of work across the team
• Use research, data, and experimentation to validate ideas and continuously refine performance
• Design intuitive, responsive experiences across mobile and web (app-first)
• Facilitate workshops and design discussions to align teams and move work forward

Skills, Knowledge, and Experience

• Proven experience delivering impactful product design work within a digital product team
• Strong UX and interaction design skills, with a high bar for usability, and craft
• Experience designing for engagement, retention, or conversion-focused products
• Comfortable working with data and experimentation, using metrics to guide decisions and improve outcomes
• Ability to balance user needs with commercial objectives in a fast-paced environment
• Strong communication skills, able to clearly explain and justify design decisions
• Collaborative and pragmatic, comfortable working closely with product, engineering, and research
• Experience designing for mobile-first products across multiple platforms
• Familiarity with design systems and scalable design patterns
• An interest in, or experience with, game design, gamification, or player-driven mechanics is a bonus

What can we offer? 

• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials