Senior Brand Marketing Manager (Endura)

We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

Our Brand Marketing team shapes how our brands show up in the world — through compelling storytelling, smart strategy, and meaningful consumer experiences. As Senior Brand Marketing Manager, you will lead the creation and execution of brand strategies and integrated campaigns that strengthen brand equity, spark consumer connection, and drive commercial impact. You’ll guide cross-functional teams, champion creativity, and ensure the brand remains culturally relevant and consistently expressed across all touchpoints.

WHAT DOES THIS ROLE DO?

As our Senior Brand Marketing Manager , you will be responsible for:

• Leading the development and delivery of annual brand marketing strategies, working with cross-functional partners to align brand, product, digital, retail and commercial priorities.

• Owning and delivering integrated marketing campaigns across digital, social, partnerships, retail, PR and experiential channels.

• Translating consumer insights, market trends and brand positioning into compelling narratives and creative briefs.

• Managing external creative, media, content and PR agencies to deliver best-in-class brand work.

• Overseeing campaign performance, analysing results and identifying opportunities to strengthen future activity.

• Advocating for the consumer in all decision-making, ensuring the brand resonates with key audiences and stands out within the competitive landscape.

• Guiding the creation of brand guidelines, assets and toolkits to drive consistency across global markets and teams.

• Collaborating with product, design and commercial teams to support GTM planning and seasonal storytelling.

• Managing budgets, timelines and resources to ensure efficient, high-quality campaign delivery.

• Mentoring and supporting junior team members, helping build capability and a high-performing marketing culture.

WHAT DO I BRING TO THE ROLE?

To stand out in this role, you should have the following skills and experience:

• Significant experience in brand marketing, ideally within consumer, fashion, sport or lifestyle categories.

• Proven track record of developing and delivering integrated brand campaigns from strategy to execution.

• Strong understanding of the full marketing mix, including digital, social, partnerships, retail and PR.

• An ability to translate complex insights into clear, compelling brand direction and creative briefs.

• Excellent storytelling and brand-building skills, with a passion for creative excellence.

• Strong leadership and stakeholder management skills, able to influence and inspire cross-functional teams.

• Experience managing agencies and creative partners.

• A data-informed mindset, with confidence analysing campaign performance and applying learnings.

• Highly organised, adaptable and able to manage multiple projects in a fast-paced environment.

• A collaborative and proactive approach, with a passion for consumer-led marketing.

WHAT’S IN IT FOR ME?

• Competitive salary + discretionary bonus

• 25 Days Holiday : Increases with length of service and the option to purchase additional days to suit your needs.

• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.

• Family-Friendly Benefits : Generous enhanced parental leave policies (including six months fully paid maternity leave)

• Health Perks : Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.

• Travel Perks : Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.

• Flexible Working : We offer hybrid working, core office hours, and flexible working, allowing you to start your day earlier or later to help with commute costs or personal commitments.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We warmly welcome your application.

This vacancy is a newly created role as part of organisational changes. Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.