Product Lead - AI

About Us

Bauer Media Outdoor is a leader in the advertising world, operating across 12 markets.

Our mission is to Create tech that makes a difference, empower teams, delight customers, and shape the media world of tomorrow . We are reshaping the media landscape through data-driven innovation and robust, scalable platforms.

Technology sits at the heart of our organisation. We value transparency, accountability, and outcomes over theatre.

Our ambition is to be the industry-leading technology team, known for customer-centric, reliable, fast, flexible, and innovative solutions.

About the Role

We are hiring a AI Product Lead to join our AI Enablement team.

This is a hands on product role, focused on discovering, validating, and delivering AI-powered solutions that solve real business problems. You will work closely with teams across the organisation to understand workflows, identify repeatable high-value opportunities, and turn them into practical AI products.

A core part of the role is owning the product development of AI Assistants within our internal generative AI platform, Bauer AI Chat, ensuring they integrate into day-to-day work and deliver measurable business impact.

This is not a strategy-only role. You will be in the detail, running experiments, shaping roadmaps, and driving delivery.

Key Responsibilities

Solve Real Problems

• Lead structured discovery across business areas to understand challenges, workflows, and unmet needs
• Facilitate workshops, interviews, and process mapping to identify where AI can add meaningful value
• Translate business problems into clear, actionable product opportunities with defined impact and feasibility
• Act as the bridge between business teams and engineering, ensuring problems are well understood before solutions are built

Turn Ideas into Production

• Own rapid experimentation cycles from hypothesis through to prototype, testing, and iteration
• Validate opportunities using evidence rather than assumptions
• Translate validated use cases into clear product requirements and prioritised roadmaps
• Work closely with engineering and data teams to deliver AI-powered features into production
• Own the roadmap for AI Assistants within Bauer AI Chat

Own the Outcome

• Define success criteria and KPIs for AI initiatives and Assistants
• Track impact including time saved, quality improvements, and adoption
• Report outcomes clearly to senior stakeholders and refine priorities based on insight
• Ensure solutions are adopted, embedded, and delivering sustained value

Enable Change and Adoption

• Partner with the Change Director (Bauer Media Outdoor AI Lead) to support AI education and awareness initiatives
• Lead the AI Champions Network across the organisation and empower champions across the organisation
• Run training, pilots, demos, and feedback loops to embed AI into everyday work
• Act as a bridge between the business and technical teams
• Champion user-centric, experiment-first and data-led decision-making.

Skills & Experience

• 5+ years’ experience in product management, with exposure to AI, data, or automation
• Strong experience running discovery workshops and process mapping exercises
• Proven ability to run rapid experiments or prototypes and learn quickly from results
• Strong analytical skills with experience defining and measuring KPIs
• Excellent communication and facilitation skills across technical and non-technical audiences
• Experience in supporting change, adoption, or upskilling programmes
• Comfortable managing multiple workstreams and prioritising effectively

What Success Looks Like

• You’ve built a steady pipeline of well-understood AI opportunities by spending time with teams, mapping how they work, and identifying where AI can genuinely help.
• You’re running fast, practical experiments that turn ideas into evidence, allowing you to shape a clear and credible AI product roadmap.
• AI Assistants are being delivered into Bauer AI Chat quickly, often in weeks rather than months, and are embedded into day-to-day workflows.
• There is clear, measurable improvement in how teams work, including time saved, better quality outputs, and strong adoption.
• Colleagues across the business are more confident using AI, with growing capability and trust in the tools being delivered.

Interview Process

• Recruiter Call
• Product, Ways of Working & Culture Interview
• Final stage interview, including in-person presentation

What’s In It For You?

Out-of-home Advertising is a well-established medium undergoing a digital revolution, and one we believe we are uniquely positioned to capture.

You will be at the forefront of this journey, working with your peers to lead the way.

As part of this you will get to grow and learn by working with the latest tech, joining with innovate partners, and working with great colleagues on a day-to-day basis.

The package includes:

• Hybrid working model with regular office presence
• 25 days annual leave
• Company pension contribution up to 8 percent
• Healthcare cash plan
• Life insurance and income protection
• Cycle to work scheme
• Enhanced maternity and paternity leave