Regional Sales Manager

Brakes
London
Job Description

Regional Sales Manager x2 – London

Salary up to £65k per annum + Bonus + Company Car or car allowance + Great Benefits

Here at Brakes we’ve got ambitious growth plans so if you want to be a part shaping the future of our Independent business, leading a team at the cutting edge of foodservice trends then we have a fantastic opportunity for a 2 Regional Sales Manager's for London.

Leading & inspiring a Regional Field Sales Team of Area Sales Managers or Business Development Managers, you’ll support them to achieve & exceed sales, profit and margin targets, retain our customers and win new ones, whilst taking a pro-active role in devising, reviewing & revising the overall Regional Business Plan.

What you’ll be doing:

Develop, implement & own the geographical region business plan & budget to release profitable growth potential, increase customer experience & deliver regional sales budget

Lead, direct, coach & motivate a team of Business Development Managers to deliver sales & high team performance

Proactively partner and own the relationship with the relevant Operations Manager and Depot, holding regular, planned weekly calls & periodic profitability meetings with the Depot team to achieve shared KPIs

Create a customer first culture throughout the team, understanding key customer businesses & their needs to continually improve the customer experience whilst also managing expectations, retaining, securing & growing business

Continual proactive issue resolution with Operations to enhance the customer first experience, minimise disruption & develop tactics to identify opportunities to release growth opportunities

Lead the new Business Agenda for the Region via Business Development Managers & Area Sales Managers in order to achieve new business targets

Ensure talent management & engagement throughout the region

Meet with customers where required to retain, secure & grow business

Partner with internal stakeholders & team to establish win-win solutions for the customer & business

Highly commercial, you’ll have previous experience of leading a team of Field Sales Professionals, driving growth and results, through both new and existing business, ideally in the foodservice industry. It goes without saying that you put the customer at the heart of everything you do, fostering a culture of continuous improvement across people, process, strategy and delivery models building long lasting and highly effective working relationships with internal stakeholders to create an environment of trust, support and collaboration. You’ll also need to be proficient with technology to improve the customer and optimise performance (Experience of salesforce while not essential, would be advantageous).

In return we offer a competitive base salary along with excellent bonus potential, a home based contract, company car, additional holiday purchase options to top up your annual leave and award winning products at virtually cost price. In addition, you’ll have the opportunity to further enhance your skills through our industry leading Learning & Development programmes and progress into a vast range of commercial roles to really
Posted 2026-04-12

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