PR Account Director

Salary bracket: £50,000 - £60,000

WHO WE ARE LOOKING FOR

The Account Director will be a strategic leader, focused on delivering exceptional client services, campaign direction, and strategic leadership. This position will collaborate closely with key clients to develop and execute impactful campaigns, ensuring alignment with overarching business objectives. The ideal candidate will have a deep understanding of client needs and a strong track record of driving growth and success. They will have a strong confidence in marketing knowledge and ability to work on campaign activations, a burgeoning network of cultural contacts to leverage for collaborations and experience in brokering and managing partnerships

FULL FAT

We are BCORP Certified independent PR & Social agency working in partnerships with people and projects we care about. We create campaigns that culturally resonate with audiences, for an exciting roster of clients spanning lifestyle, f&b, festivals and events. The agency is made up of a team of creative, inspiring and talented individuals who all work to a common set of values - Human Connection, Adventure, Good Vibes and Being Accountable.

We are committed to ensuring diversity, equality and inclusivity across everything we do, driven by Full Fat’s DEI Committee, made up of employees at all levels with diverse backgrounds. The agency was recently awarded Diversity & Inclusion Champion at the PR Week Awards 2023 + 2022 and a top 10 PR Week Ethnicity & Gender Pay Gap employer.

ROLE OVERVIEW & REQUIREMENTS

Strategic Leadership:

• Direct the strategic vision for the agency's media accounts, ensuring alignment with overarching business objectives and delivering impactful results for clients
• Develop and implement comprehensive media strategies, integrating earned, influencer and some social
• Be an active player in the Senior Management Team, delivering on own Rocks that ladder up the agency’s annual goals and vision

Client and Stakeholder Management:

• Ensure high client satisfaction levels, retention, team quality, and delivery
• Establish and nurture strong relationships with clients and stakeholders, providing expert advice and strategic counsel
• Lead high-stakes client meetings with confidence and exceptional presentation skills
• Ensure high client satisfaction levels, retention, team quality, and delivery

Partnerships & events:

• Suggest, broker and manage high-level media, brand and influencer partnerships for clients
• Manage multiple stakeholders and nurture relationships
• Plan and manage brand activations and events with meticulous detail, managing a team and ensuring on-site delivery is at the highest quality
• Oversee and lead wrap report sessions with client and stakeholders

Team Leadership and Development:

• Manage and mentor the media team, fostering a culture of feedback, quality delivery, creativity, and continuous improvement
• Oversee the training and development of team members, ensuring they achieve their full potential and identifying skills gaps

Directing campaigns:

• Collaborate closely with Social and Influencer teams to deliver seamless integrated campaigns across multiple platforms
• Ensure the successful execution of campaigns, guided by data-driven insights and strategic objectives
• Monitor account performance, identify growth opportunities, and promptly address any issues or concerns

Operational:

• Ensure profitability and effective budget management across all media accounts
• Ensure department cost trackers and profitability reports are up to date and report back to SMT & SLT
• Ensure the department is operating at maximum effectiveness, following process and best practices

Business Development:

• Build and maintain a robust pipeline of prospects through networking, cold pitching, and attending industry events
• Develop and deliver compelling proposals, pitches, and strategies in collaboration with the Head of Social and pitch team
• Confidently develop project scopes and budgets for clients
• Lead new business pitches with confidence and exceptional presentation skills
• Negotiate and close new business deals, ensuring mutually beneficial terms and agreements.
• Oversee seamless onboarding of new clients ensuring their starting days with the agency are positive

THE RIGHT CANDIDATE WILL

• Have a positive, can-do mentality
• Be data, insight and trend-driven
• Be honest, hard-working, creative, empathetic and a team player
• Not be afraid to roll up their sleeves when presented with a challenge
• Great attention to detail
• Be an excellent manager, and problem solver and lead by example
• Strategic thinker and strong presentation skills
• Have big ideas and always be thinking of creative ways to drive results
• Provide leadership and motivation, and convey the vision and values of the agency to staff and clients

FULL FAT+

At Full Fat, employees can enjoy a wide range of benefits, which have helped us to become certified Great Place To Work status. These include:

• 25 days holiday PLUS Bank holidays (8 days), 1 day for your birthday and 3/4 days off over Christmas + NYE on top of your allocation
• A social and cultural programme, incorporating paid-for recurring experiences as well as well-being and health-focussed events
• Private Medical Care
• Annual team away days trip and Christmas party
• Lieu time, for any time spent out at client launches/festivals
• Flexible working with 8-10 am starts - it’s up to you
• Hybrid working policy
• Healthy snacks and fresh fruit are delivered to the office on a weekly basis
• Monthly lunch on the house
• Annual company-wide bonus scheme
• Cycle Scheme
• Nursery Scheme