Global Head of Enterprise Demand Generation
About the Role As Head of Demand Generation, you will be a key stakeholder in driving Miro's global pipeline generation strategy and execution. You will define the vision, scope, and structure of the function, and lead a team focused on delivering scalable, measurable growth across both net-new and expansion audiences, in close partnership with GTM teams. You will oversee core demand programs including LinkedIn campaigns, content syndication, and ABM execution. You'll collaborate closely with Sales to improve outbound effectiveness, and work alongside marketing and sales operations to ensure targeting, lead scoring, and funnel mechanics are optimized for conversion and scale. This is a senior, cross-functional leadership role that combines data-driven strategy, operational rigor, and hands-on execution. Your work will directly impact pipeline creation, sales productivity, and Miro's revenue growth. What you'll do
- Define and lead Miro's global demand generation strategy across new logo and expansion audiences
- Build and manage a high-performing team and agency partners across campaign execution, ABM, and content syndication
- Own strategy and execution for LinkedIn campaigns, ABM programs, and targeted syndication
- Collaborate with Sales to enhance outbound strategy, messaging, and follow-up flows
- Partner with performance marketing, lifecycle, and content to align programs and drive pipeline growth
- Improve MQL/PQL scoring frameworks and qualification models in collaboration with Sales and Analytics
- Establish integrated funnel reporting and diagnostics to guide investment and improve conversion
- Guide content and creative efforts in partnership with brand and creative strategy teams
- Define and monitor KPIs across pipeline generation and funnel health, with a focus on scalability and revenue impact
- 8+ years of experience in demand generation or integrated campaigns, with 3+ years in a leadership role
- Proven success in driving pipeline and revenue growth in SaaS, ideally in both PLG and sales-assisted environments
- Deep experience in LinkedIn campaign strategy, ABM execution, and partner-led demand programs
- Strong understanding of lead lifecycle, scoring models, and funnel optimization
- Experience managing teams and agencies to execute integrated, data-driven campaigns
- Excellent cross-functional collaboration skills - particularly with Sales, Product Marketing, and Analytics
- Strategic thinker with a test-and-learn mindset and strong executional discipline
- Fluent in marketing and sales tech stacks (e.g. Marketo, Salesforce, attribution platforms, intent data tools)
- Competitive equity package
- Health insurance for you and your family
- Corporate pension plan
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Opportunity to work for a globally diverse team
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