Director - Demand Generation (Insurance)

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

Skills and Competencies

• Proven experience leading demand generation, ABM, and field marketing across multi‑regional insurance markets with complex enterprise sales cycles
• Strong ability to turn segment and campaign strategy into focused, account‑based programs that drive pipeline growth
• Strategic planner with experience balancing digital channels and physical events across the full buying journey
• Deep expertise in ABM, including account prioritisation, multi‑channel engagement, intent‑driven targeting, and sales alignment
• Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams
• Strong people leader with a track record of building high‑performing teams and driving operational excellence
• Confident executive communicator with strong cross‑functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing
• Data‑driven marketer, using demand generation and ABM KPIs to optimise performance and business impact
• Hands‑on experience with account intelligence, intent data, and modern ABM technologies
• Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness
• Curious, forward‑thinking mindset with a commitment to responsible and ethical AI use

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA preferred

Responsibilities
This role leads global demand generation, ABM, and field marketing for Moody’s Insurance segment.

• Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline
• Translate segment strategy into integrated demand generation, ABM, and field marketing plans
• Define and evolve ICPs, buyer personas, and buying group frameworks
• Deliver an ABM‑led strategy to achieve MQL, pipeline, and new business targets
• Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion
• Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC
• Oversee DG and ABM execution and optimisation across platforms such as Marketo
• Shape and coordinate the regional Insurance event strategy
• Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes
• Monitor and optimise campaign, ABM, event, and intent‑driven performance
• Champion the use of AI to accelerate execution and improve team effectiveness

About the Team
The Moody’s Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody’s presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody’s influence and success within the global insurance industry.