Senior Digital Marketing Specialist Search & App

Senior Digital Marketing Specialist - Paid Search & App

Join us in our mission to transform the way people shop and eat where impact innovation and growth drive everything we do. Our Performance Marketing team is the engine room of Deliveroos global growthleveraging cutting-edge technology to connect millions of customers with the food they love. If you are a data-obsessed marketer who thrives on optimising high-spend complex accounts and wants to influence the trajectory of a global tech brand this is the team for you.

Were looking for a Senior Digital Marketing Specialist - Paid Search & App to support the growth of our global Performance Marketing this role youll be pivotal in meeting our revenue and efficiency targets with direct accountability for driving global performance across Paid Search and App channels.

Get to know our Brand & Experience team what drives us how we work and what you can expect.

What Youll Be Doing

Youll be joining the Performance Marketing team. We balance short-term performance with long-term growth objectives staying at the forefront of digital innovation to ensure Deliveroo remains a market leader.

Heres what your day-to-day might look like:

• Strategic Roadmapping: Work with the Paid Media Director to develop and execute Paid Search and App strategies building channel roadmaps that deliver on both revenue and efficiency targets.

• Hands-on Optimisation: Manage complex high-spending global programmes across Google Ads (Search & UAC) and Apple Search Ads (ASA) refining campaign structures and bidding strategies to maximise ROI.

• Innovation & Partnerships: Lead relationships with platform partners to identify new opportunities. Youll be the first to test and adopt emerging products and beta features to keep us ahead of industry trends.

• Testing & Experimentation: Develop and execute A/B and incrementality tests. Youll partner with Data Science to validate the impact of your experiments and drive continuous performance improvement.

• Data-Led Insights: Use enterprise analytics tools like Looker to translate data into actionable recommendations for investment decisions and to counter competitor activity.

• Technical Collaboration: Partner with Product Data Science and Engineering to suggest technical improvementsfrom feed optimisation and automation to tracking enhancementsthat improve efficiency.

• Budget Accountability: Take full ownership of budget delivery ensuring planned spend is achieved and proactively managing any variances with clear contextual recommendations.

What Youll Need to Thrive

Our ideal candidate will bring strong expertise in some of these areas and curiosity to grow in others:

• Technical Search Mastery: Significant hands-on experience (typically 35 years) managing large-scale Google Ads (Search UAC) and Apple Search Ads (ASA) campaigns.

• Analytical Rigour: Highly data-driven and comfortable using enterprise tools (e.g. Looker) to identify trends diagnose account issues and recommend optimisations.

• Experience at Scale: Proven ability to manage complex high-spend campaigns across multiple markets ideally within e-commerce or marketplace environments.

• Automation Aptitude: Familiarity with automation scripts and ad platform APIs is a strong plus for driving operational efficiency.

• Test-and-Learn Mindset: A proactive problem solver who embraces experimentation and iterative optimisation to deliver sustained incremental growth.

Why Join Us

At Deliveroo youll do work that matters solving real-world problems in a three-sided marketplace thats constantly evolving. Were food lovers problem solvers community builders and more brought together by a shared drive to make things better. Working here you can expect to:

Make a visible impact every day

Your work directly improves experiences for customers partners and riders.

Learn fast in an entrepreneurial environment

Work close to the market with autonomy pace and real responsibility.

Build a career not just a role

Stretch yourself develop new skills and grow as the business evolves.

Deliver together in an inclusive culture

Collaborative values-driven teams that support how you work best.

We aim to create a fair process that lets your skills shineour interview typically includes 3-4 stages. Find more about how we hire here.

Our Global Structure

Deliveroo is now part of DoorDash bringing together teams with even greater reach scale and ambition. Depending on your role you may collaborate with teammates systems and leaders across DoorDash and Wolt. Together were unlocking new possibilities as one global team.

Diversity Equity and Inclusion

At Deliveroo we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger more creative and better at what we do. Were committed to fostering an environment where everyone can do their best work and feel they belong.

Our 2024 UK workforce demographics reflect this ongoing commitment:

• Ethnic Diversity: 38.2% of our UK employees are from ethnic minority backgrounds.

• Gender: 44.1% of our UK workforce identify as women.

• Leadership: We are actively pursuing a global goal to reach 40% women in senior leadership roles.

If you have a disability or long-term health condition and need support to apply or if you require any reasonable adjustments during the recruitment process please contact our recruitment team at .

If youre excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious supportive teams wed love to hear from you!

Required Experience:

Senior IC