Senior Marketing Executive - Paid Social

Company Description

We are SkillOnNet, leading the iGaming entertainment space by providing our customers with the most entertaining and trustworthy iGaming experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DruckGluck, BacanaPlay, Genting, and many more. We are dedicated to long-term development and sustainability, and we are committed to revolutionising our industry for the benefit of players, our brands, and the entertainment world as a whole.

As part of our continued growth, we’re now expanding our team at PlayOJO — SkillOnNet’s flagship brand.

Launched in 2017, PlayOJO is an award-winning online casino and bingo brand, recognised for its innovative, player-first approach. Operating in key markets including the UK, Canada, Spain, Brazil, Peru and Mexico, we are continuously expanding our global presence.

At PlayOJO, we cultivate a fast-paced, collaborative environment where innovation drives everything we do. Our teams are passionate about delivering top-tier gaming experiences, leveraging data-driven insights, and staying ahead in an ever-evolving industry.

As we grow, we’re looking for talented professionals to join us - driving performance, creativity, and excellence across all areas of the business.

Job Description

We are looking to hire a Senior Executive to join our Paid Social team, supporting the continued growth of our online casino and bingo brand across international markets.

This role will focus on the delivery and optimisation of full-funnel paid social campaigns across key platforms, including Meta, Snapchat, and TikTok. The position is performance-driven and requires a strong analytical mindset, with a focus on using data to inform decisions and drive results.

You will work closely with internal stakeholders to translate campaign performance into clear insights, contributing to strategic discussions and continuous improvement across campaigns.

This is an excellent opportunity for a proactive and commercially minded marketer to further develop their expertise within a key marketing discipline in a fast-paced, growth-focused environment.

Responsibilities include:

• Manage accounts across multiple markets, covering reporting, optimisation, and delivery of brand, retention, and acquisition campaigns.

• Lead on the creation of advertising assets, budget allocation and audience targeting.

• Coordinate with different teams including Marcomms and Design, to develop campaigns and produce creative.

• Maintain and update performance data using Excel as part of daily and monthly reporting.

• Measure campaign performance against CPA and CLV targets across both lower-funnel customer acquisition campaigns and upper-funnel campaigns, which are evaluated on softer metrics.

• Work closely with the data team to ensure optimal tracking setup including implementing tracking links and landing pages to ensure all published ads are fully functional.

• Contribute to wider marketing discussions, ensuring campaign performance and insights are clearly communicated and inform decision-making.

What we are looking for:

• A candidate who is looking to fulfil bigger ambitions working within Paid Social, building on their skillset in preparation for a senior role.

• 3+ years’ experience in a Paid Media role, ideally within Paid Social, with a strong understanding of how performance campaigns fit within broader brand marketing.

• Hands-on experience with Meta is essential; experience with Snapchat and/or TikTok is a plus.

• Strong understanding of user journeys and landing page optimisation, with the ability to distinguish high-performing creatives and campaigns using key performance metrics.

• Ability to plan, build, and execute campaigns, with guidance where required.

• Familiarity with digital tracking, attribution, and reporting tools.

• Experience within the iGaming industry is preferred; however, candidates should demonstrate a strong understanding of iGaming products (casino and/or sports betting), including target audiences, regulatory considerations, and promotional compliance requirements.

• Advanced proficiency in Microsoft Excel (e.g. formulas, pivot tables, lookups) and strong working knowledge of PowerPoint and Word for reporting and presentations.

• Strong analytical skills, with the ability to interpret data and present clear, actionable insights.

• Excellent written and verbal communication skills.

• Collaborative team player, able to build strong relationships with internal teams and external partners.

• Proactive and confident, with a willingness to take initiative and test new ideas.

• Highly organised, with the ability to manage multiple projects in a fast-paced environment.

What's in it for YOU?

• Hybrid work model – 3 days in the office, 2 days working from home.

• Excellent work environment

• Attractive salary package

• Monetary vouchers on Birthdays and other special occasions

• Options to enrol in Company's medical insurance plan

• Possibilities to enrol in Company's pension plan

• Exciting company activities including corporate gatherings and many other activities

• Casual dress code

• A chance to advance professionally inside one of the world's largest iGaming organisations

What it's like to work at SkillOnNet!

SkillOnNet is a firm believer in putting people first and our “family oriented” multinational culture is what drives us. We care and focus on our staff and ensure that you are provided with the most relevant and valuable tools, privileges and amenities.