E-commerce Manager

Job description

Job Title: E-commerce Manager 14 Months FTC
Location: London
Reports to: Head of E-Commerce & Digital

About us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

The role
As the E-commerce Trading Manager for DeMellier, you will be responsible for the day-to-day management of demellierlondon.com as well as driving sales, analysing and reporting, optimising the website and ensuring the business’s needs are met.

Responsibilities

Website Management

• Ensure the website is always up to date with accurate product descriptions, pricing, and imagery that reflects the luxury positioning of the brand.

• Manage seasonal updates, including homepage refreshes, navigation changes, and promotional banners.

• Oversee the product upload process, ensuring new product launches are delivered flawlessly and on schedule.

• Manage the visual merchandising of the website, applying best practices and ensuring the collection pages are merchandised for optimal performance.

• Collaborate with internal teams (Creative, Brand, and Merchandising) to ensure the website reflects brand campaigns and messaging.

• Oversee localisation and translation implementation to ensure seamless global trading.

• Manage pre-orders and ensure the process is fit for purpose, work closely with Merchandising to ensure product availability and limit overselling.

• Conduct regular audits of the website to identify and resolve content, UX, or technical issues.

• Drive enhancements to the online customer journey, ensuring a seamless, luxury experience across all touchpoints.

• Collaborate with the Creative, UX and Technical & Insights Manager to improve the user journey, website navigation, product discovery, and checkout flows.

• Implement a mobile-first strategy, ensuring optimal functionality and design across devices.

• Regularly review competitor websites to benchmark user experience and identify potential improvements.

• Work closely with third-party agencies to ensure website functionality and performance are optimised.

• Mentor junior members of the team, fostering their growth and providing training in e-commerce best practices.

Online Trading

• Monitor daily, weekly, and monthly sales performance, identifying opportunities and risks.

• Develop and execute promotional and merchandising strategies to maximise revenue and improve sell-through rates.

• Analyse customer behaviour on-site (e.g., product views, search terms, drop-off points) to inform trading decisions and optimise conversion.

• Collaborate with the Marketing team to align on campaign activations and ensure effective landing pages for paid and organic traffic.

Operations and Backend Management

• Work closely with the Operations and Merchandising team to ensure product availability, stock accuracy, and smooth fulfilment processes are reflected on the website.

• Collaborate with Customer Services to communicate updates on promotions, launches, and website changes, ensuring they are equipped to support customer inquiries effectively.

• Oversee backend website management, including CMS updates, product setup, and third-party integrations, ensuring they align with operational workflows.

• Liaise with external developers and the E-commerce team to address and resolve any backend issues, ensuring the website operates seamlessly.

• Partner with Operations to pre-emptively manage logistical considerations for promotions and campaigns, ensuring website and integrated systems are prepared for high-traffic periods.

• Partner with the Customer Service team to address on-site issues raised by customers and implement solutions promptly.

Analytics & Reporting

• Monitor and analyse key trading metrics, including conversion rate, average order value (AOV), traffic sources, bounce rate, exit rate, and time on site, to identify trends, performance drivers, and growth opportunities.

• Create and maintain comprehensive weekly and monthly trade reports, providing actionable insights to the Head of E-Commerce and senior stakeholders.

• Deliver detailed post-campaign and post-launch performance reports, outlining key successes, customer behaviour patterns, and areas for improvement, with clear recommendations for future campaigns.

• Develop dashboards tracking the performance of critical KPIs, such as product page performance, cart abandonment rates, and checkout flow completion rates, and proactively flag issues or anomalies.

• Collaborate with Merchandising on producing deep dives into category and product-level performance, analysing data to recommend adjustments to pricing, positioning, or promotional strategies to improve results.

• Work closely with the Head of E-commerce on developing quarterly reviews of overall website performance, presenting findings in a structured format during cross-functional meetings with Operations, Marketing, and Customer Services.

Requirements
5–7+ years’ experience in e-commerce trading, digital merchandising, or online retail management (preferably within luxury or premium fashion)

• Proven track record of driving online revenue growth, conversion rate optimisation, and AOV improvements

• Experience managing DTC (direct-to-consumer) websites end-to-end

• Strong experience & knowledge of Shopify

• Proficiency in analytics tools such as Google Analytics (GA4), Triple Whale

• Experience with A/B testing tools (e.g. Optimizely, VWO)

• Understanding of SEO principles and on-site search optimisation

• Familiarity with product feeds, integrations, and backend systems

• Advanced Excel skills
  Strong ability to interpret data and translate into actionable insights

• Experience building dashboards and presenting performance reports to senior stakeholders

• Detail-oriented with a proactive, problem-solving mindset

• Highly organised with strong project management skills

• Commercially driven and results-focused

• Strong communication and presentation skills

• Ability to work in a fast-paced, high-growth environment

Benefits

• Hybrid-working policy (2 days in the office)

• Annual Leave package increases the longer you stay with us

• Enhanced company maternity policy

• Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales

• Seasonal bag allowance

• Free gift DeMellier bag on successful probation