Head of Acquisition

Michael Page
City of London, Greater London

  • Develop and own the overall player acquisition strategy across multiple channels.
  • Optimise performance across PPC, affiliate marketing, paid social, mobile, and other digital channels.
  • Manage budgets and ensure spend aligns with ROI and performance targets.
  • Lead, mentor, and support a team of acquisition specialists.
  • Introduce and maintain test-and-learn frameworks to improve acquisition efficiency.
  • Collaborate with product, brand, CRM, compliance, and analytics teams to align campaigns with business objectives.
  • Build repeatable processes and playbooks to scale acquisition activity.
  • Manage external agencies and partners to maximise value and performance.
  • Monitor market trends, competitor activity, and emerging marketing channels to maintain a competitive edge.
  • Ensure all activity is compliant with relevant UK regulations and industry standards.
Posted 2025-09-24

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