Cross-Channel Marketing Officer

Cross-Channel Marketing Officer

We are looking for an enthusiastic and motivated individual to join the Communications team.

This is an exciting opportunity to work with stroke survivors and their families to support them following a stroke.

Position: CE393 Cross-Channel Marketing Officer

Location: Homebased, UK. However occasional travel will be required as part of this role, this may include team meetings or other work-related meetings

Hours: 35 hours per week

Salary: Circa £30,000 (inner London weighting £3,950 per annum or outer London weighting £2,457.00 per annum may be applied in accordance to where you live)

Contract: Permanent

Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.

Closing Date: 22 March 2026. We reserve the right to close this vacancy early if we receive sufficient applications for the role.

Interview Date: 30 March 2026

The Role

Reporting to the Cross-Channel Marketing Manager, the Cross-Channel Marketing Officer will design and deliver digital communication strategies across email and SMS, helping to maximise supporter engagement, retention, loyalty and income. This role will play a vital part in building seamless supporter and customer journeys that strengthen relationships, enhance experiences, and deliver measurable results.

Key responsibilities include:

Plan, implement, and deliver targeted email and SMS campaigns and automated journeys to maximise income, steward events, provide beneficiary support, inspire actions, and increase retention.

Creating, editing and optimising digital communications.

Supporting colleagues by providing training, sharing best practice, and offering expert advice.

Ensuring digital communications are aligned across all online and offline touchpoints.

Monitoring and reporting on campaign performance using analytics tools, providing insights and recommendations for continuous optimisation.

Staying up to date with digital marketing practices, sector trends and competitor activity, using insights to enhance campaign effectiveness.

Working closely with the Cross-Channel Marketing Manager and key stakeholders to ensure consistent messaging and impactful content creation.

Continuously testing and refining journeys, content and engagement strategies to improve supporter and customer experience and increase lifetime value.

This role requires some travel for team away days. Candidates must be able to demonstrate how they can meet this requirement of the role.

About You

You will have experience of:

Testing, optimisation, and automation to improve communications effectiveness.

Using AI tools to enhance customer engagement, such as content generation, predictive analytics, or automation.

Using an email platform. Desirable experience using Dot Digital.

Using analytics tools and analysing data to inform decision-making.

Evaluating the successes and providing recommendations of email, SMS and paid digital campaigns using Google Analytics and social media monitoring tools.

Finding strength through support

The organisation is the only charity in the UK providing lifelong support for all stroke survivors and their families. Providing tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke.

They are here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.

It’s only thanks to the generosity of supporters and donors that they can provide vital support.

The Association is driven by an ambition to improve the lives of everyone affected by stroke. This means they’re determined to create an equitable and inclusive workplace that benefits from the difference, and thrives on the diversity, of our people. Guided by an approach to solving inequity in stroke, the team are prioritising listening to, and learning from, lived experience across the charity.

The charity are working to improve the representation of this lived experience at all levels within the Association and are eager to recruit applicants from a variety of communities and backgrounds. We are keen to receive applications from people affected by stroke, people of colour, members of LGBT+ communities, and disabled people because these identities and experiences are underrepresented and would add enormous value to how the organisation work.

A Disability Confident employer, the organisation is making great progress focusing on flexible working, reasonable adjustments and access to work.

You may also have experience in areas such as Communications, Direct Marketing, Digital Marketing, Marketing and Engagement, Communications and Engagement, Digital Engagement, Communications Officer, Direct Marketing Officer, Digital Marketing Officer, Marketing and Engagement Officer, Communications and Engagement Officer, Digital Engagement Officer. #INDNFP

Please note this role is advertised by the recruitment agency acting for the client – Not For Profit People.