Marketing Strategy & Operations Lead
- Support marketing leadership in defining and executing the marketing strategy to achieve business growth and revenue objectives, with a focus on pipeline generation and brand leadership
- Partner with marketing leads, Finance and Data teams on defining targets and OKRs, budget planning and performance measurement
- Lead the operational cadence to review progress against marketing OKRs and key initiatives, identify dependencies and help remove blockers
- Drive the agenda for marketing leadership meetings and facilitate alignment on key issues and opportunities.
- Utilise data and analytics from experiments to inform the marketing strategy and team priorities that support revenue growth
- Lead integrated marketing campaigns and cross-functional initiatives, ensuring seamless coordination across digital, content, events, and field marketing
- Drive operational excellence and maximize the efficiency of our marketing activities through process improvements and adoption of best-in-class marketing technologies
- Support the wider team to implement external tools, systems or agencies to support marketing delivery, without compromising on quality or consistency
- Compile performance measures across teams, campaigns and initiatives into department reports that demonstrate Marketing’s wider impact on company goals and priorities
- Collaborate with sales, product, and senior leaders to ensure marketing efforts are aligned with overall company goals and objectives
- Act as the marketing representative within the delivery chapter and across the wider business, including partnering with colleagues in compliance to ensure marketing processes are robust
- Proven experience in B2B marketing, ideally in high growth payments, SaaS or B2B technology companies
- Bachelor degree in marketing, business or a related field
- Proven track record of leading marketing strategy and operations initiatives across multi-disciplinary marketing teams
- Experience using best-practice project management frameworks and technologies with proven ability to create and optimise internal processes
- Understanding of a broad range of marketing disciplines and integrated marketing communication strategies
- Proficiency / understanding of marketing technologies and best-in-class tools that optimise marketing performance
- Strong analytical skills; ability to interpret complex data and translate insights into actionable strategies
- Experience in campaign execution, project management, and marketing performance measurement
- Excellent organizational, communication, and interpersonal skills, with the ability to influence at all levels
- Ability to influence teammates without direct (line management) authority, and counsel senior leaders on change and culture initiatives
- Experience in an agile and fast-paced environment with an ability to juggle multiple priorities while remaining details-focused
- You’re curious. You have a real desire to learn and create.
- You’re relentless. You keep going even when it’s easier not to.
- You’re customer-obsessed. You know how important customers are to what you do.
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