CRM Data Manager (Hiring Immediately)

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Job reference 336093
CRM Data Manager
Competitive salary plus 10% annual bonus potential, and a company pension scheme with highly competitive contribution rates
Permanent, Full time Hybrid working in either London, Sheffiled or Bolton

CRM Data Manager

Royal Mail is modernising its commercial systems and transforming how data powers decision‑making across the organisation. We are now looking for a CRM Data Manager to help drive the effectiveness, integrity, and continuous improvement of our Salesforce CRM platform.

This role sits at the heart of our commercial operations — supporting platform administration, improving data quality, enabling users, and ensuring CRM processes are secure, compliant, and aligned with business goals. If you enjoy working across teams, solving problems, and making CRM systems work smarter, this is a fantastic opportunity to make a real impact.

About the Role

Reporting to the Head of CRM Development & Deployment , the CRM Data Manager acts as a key link between business teams, IT partners, and governance functions. You’ll support the delivery of our CRM strategy by maintaining high data standards, enabling automation, improving reporting, and helping users get the most from the platform.

Your work will directly support data‑driven decision‑making, commercial performance, and the adoption of CRM best practice across Royal Mail.

Key Responsibilities

1. CRM Platform Support & Administration

• Carry out day‑to‑day CRM admin tasks such as user creation, permission updates, and group assignments.
• Manage user access in line with security and governance standards.
• Maintain documentation of CRM configurations and administrative processes.
• Support the operational delivery of the CRM roadmap.

2. Data Quality & Governance

• Work with the Senior Data Governance Manager to uphold data quality through validation, deduplication, and cleansing routines.
• Conduct regular data audits and resolve anomalies.
• Ensure CRM data handling complies with GDPR and internal governance policies.
• Maintain audit trails and support enterprise‑wide governance alignment.

3. Business Process Support & Automation

• Help design and deploy CRM automation to streamline processes and reduce manual effort.
• Translate business requirements into scalable CRM solutions.
• Collaborate with the Process Transformation Manager to support continuous improvement.

4. Reporting & Strategic Insights

• Work with analysts to build and maintain dashboards and reports.
• Standardise reporting templates and ensure consistency across teams.
• Analyse CRM usage and data trends to provide actionable insights.

5. User Enablement & Collaboration

• Deliver training, guidance, and support to CRM users across the organisation.
• Work closely with service integrators and internal teams to ensure CRM processes meet business needs.
• Promote CRM best practices and help embed a data‑driven culture.

6. Continuous Improvement & Innovation

• Stay up to date with CRM platform updates and industry best practice.
• Identify opportunities to enhance CRM capabilities, data quality, and user experience.
• Gather user feedback and support the CRM improvement roadmap.

Key Dimensions

• Scope & Impact: Supports CRM operations across multiple commercial functions, ensuring platform reliability and data integrity.
• People Impact: Empowers users through training and support, driving CRM adoption and best practice.
• Compliance & Risk: Ensures GDPR compliance and mitigates risks related to data handling and access control.
• Process & Innovation: Contributes to automation, process optimisation, and continuous improvement.
• Technical Ecosystem: Works within a complex CRM environment integrated with marketing, reporting, and service platforms.

About You

Essential

• Experience supporting CRM operations in a large, multi‑functional organisation.
• Ability to perform core CRM admin tasks (user management, permissions, groups).
• Familiarity with Salesforce platform capabilities ]]>