Head of ETF Strategy (UK/EMEA) - London, Edinburgh

Head of ETF Strategy (UK/EMEA) - London, Edinburgh

Job Description

At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group.

Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industry’s best talent. Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients, customers, colleagues, shareholders, and society.

We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent.

Aberdeen comprises three businesses, interactive investor (ii), Investments, and Adviser, each of which focuses on meeting and adapting to our clients’ evolving needs:

• interactive investor, the UK’s second largest direct-to-consumer investment platform, enables individuals in the UK to plan, save, and invest in the way that works for them.

• Our Adviser business provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their customers.

• Our Investments business is a specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market, through either public markets or alternative asset classes.

About the Department

Our Global ETFs team leads Aberdeen’s efforts to scale and position our ETF capabilities across regions, supporting our ambition to enable clients to be better investors. We collaborate closely across distribution, product, marketing and investment teams to deliver a consistent global ETF strategy. The department is purpose led, highly collaborative and forward thinking, with a culture built on clarity, shared ambition and client-centred innovation.

About the Role

As Head of UK/EMEA ETF Strategy, you will play a senior leadership role responsible for shaping and executing Aberdeen’s ETF growth strategy across the UK and EMEA. Operating at Director level, you will translate global strategy into regional commercial success, acting as the senior partner to the Global Head of ETFs. Based in London or Edinburgh with blended working, the role offers a unique opportunity to drive international ETF expansion, strengthen client engagement and help build the commercial foundation for future UCITS ETF development. This is a key strategic hire that allows you to invest in your tomorrow by influencing a global growth agenda.

Key Responsibilities

• Lead the development and execution of the UK/EMEA ETF commercial strategy, ensuring alignment with global priorities and long-term growth ambitions.

• Drive commercial outcomes across the region, including net new assets, platform penetration, model portfolio inclusion and strategic partnerships.

• Act as a senior investment specialist for Aberdeen’s ETF range, supporting client engagements, RFPs, DDQs and internal training.

• Build market readiness for future UCITS ETF launches through market assessment, product positioning and distribution planning.

• Strengthen cross‑regional coordination, ensuring consistent messaging, scalable processes and a unified global ETF approach.

About the Candidate

• Strong knowledge of ETFs, including distribution, investment positioning, product strategy or capital markets.

• Credible client-facing capability, with confidence presenting investment ideas and supporting senior-level engagements.

• Ability to navigate and influence within a complex global matrix, working collaboratively across geographies and functions.

• Experience contributing to product and commercial strategy, ideally within ETFs or related asset management functions.

• Comfortable wearing multiple hats in a high‑growth environment, with a proactive, solutions‑focused approach.

We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.

Our benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported. When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal.

You can read more about our benefits here.

Our business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here .

An inclusive way of working

Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

An inclusive culture , where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.

Ready to invest in your tomorrow as Head of UK/EMEA ETF Strategy in London? Apply now and join Aberdeen in enabling our clients to be better investors.

We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.

If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.