CRM Manager - iGaming/Casino/Sportsbook

About Arena

Arena is a fast-moving digital entertainment company creating platforms people genuinely love. Since 2021, we have launched bold brands including MetaWin, WOW Vegas, BetZoo Media, Hit.com and Rolla, with more on the way.

We operate globally from London, Malta, Gibraltar and Miami, combining the agility of a startup with the scale of a high-growth technology company. Free from legacy systems, we innovate fast and think big.

Arena is the place for self-starters who want to break away from corporate processes, take ownership of meaningful work, and build products that make a real impact.

What You Will Do

We’re looking for a CRM Manager to help build, optimise, and scale customer engagement across our digital entertainment brands. This role is perfect for someone hands-on, commercially savvy, and excited to operate in a fast-paced, high-growth environment.

You’ll manage day-to-day CRM execution, support lifecycle strategy, deliver multi-channel campaigns, and help shape an automation-led CRM ecosystem focused on retention, engagement, and long-term value. Experience in casino, gaming, or crypto is a strong advantage.

Key Responsibilities

Strategy & Lifecycle Execution

• Support the development and delivery of CRM strategies across retention, engagement, upsell and cross-sell.

• Build and optimise automated lifecycle journeys from onboarding to reactivation.

• Contribute to a scalable CRM approach that drives measurable commercial impact.

Customer Insight & Segmentation

• Manage audience segmentation and targeting across campaigns and journeys.

• Use behavioural insights and performance data to recommend improvements.

• Ensure high standards of data accuracy, compliance, and operational hygiene.

CRM Ecosystem & Automation

• Work closely with CRM platforms (e.g., Bloomreach) and automation tools.

• Maintain, optimise and test CRM workflows, triggers, and journeys.

• Identify opportunities to expand into new CRM channels and formats.

Campaigns, Journeys & Channels

• Plan, build, test, and deploy multi-channel CRM campaigns (email, SMS, push, onsite).

• Deliver personalised messaging and experiences that increase LTV.

• Experiment with creative formats, content ideas, and A/B tests.

Collaboration & Stakeholder Management

• Work with marketing, product, design, tech and analytics to ensure cohesive customer experiences.

• Collaborate on briefs, creative assets, data requirements and campaign planning.

• Ensure all CRM output aligns with brand guidelines and commercial goals.

Performance & Reporting

• Track KPIs, deliver clear reporting, and highlight revenue impact.

• Identify performance trends and improvement opportunities.

• Apply a test-and-learn mindset across all CRM activity.

Qualifications & Skills

Required

• Strong experience managing CRM campaigns and lifecycle programmes.

• Hands-on expertise with CRM platforms and marketing automation tools.

• Comfortable working with data, segmentation, and insight-driven decisions.

• Excellent communication skills and stakeholder confidence.

• Creative approach paired with strong commercial instincts.

• Highly organised, proactive, and comfortable in a fast-paced environment.

Preferred

• Experience in casino, gaming, crypto, or digital entertainment.

• Knowledge of HTML/CSS for email templates.

• Familiarity with multi-brand environments.

• Experience working with sportsbook products or sportsbook lifecycle journeys.

Who You Are

• Entrepreneurial, proactive, resourceful, and outcome-focused.

• Thrives in ambiguity and enjoys working across multiple projects.

• Customer-obsessed with a strong commercial mindset.

• Energised by innovation, testing, and continuous optimisation.

Why You’ll Love Working at Arena

• Own meaningful work end-to-end and see the direct impact.

• Work on products used by a global audience.

• Operate with speed, autonomy, and the freedom to make decisions.

• Grow quickly and explore new skills and opportunities.

• Join a team building the future of digital entertainment.