Employer Branding and Talent Attraction Lead

Location: London (Hybrid)
Reporting to: Head of Global Talent

About the Role

Global University Systems (GUS) is seeking a strategic and commercially minded Employer Branding & Talent Attraction Lead to shape and elevate our global employer brand.

You will own and evolve our Employee Value Proposition (EVP), lead recruitment marketing strategy, and drive data-led talent attraction campaigns that strengthen our reputation and build sustainable talent pipelines across a complex, multi-brand environment.

This is a high-impact, visible role working closely with HR, Talent Acquisition, Marketing, and senior leaders to position GUS as an employer of choice globally.

Key Responsibilities

Employer Brand & EVP

• EVP discovery and development.

• Employer Brand development including tone-of-voice.

• Develop frameworks and toolkits to ensure consistency where required.

• Measure and optimise employer brand impact across attraction and retention metrics.

Talent Attraction & Recruitment Marketing

• Multi-channel attraction strategy (careers site, LinkedIn, digital campaigns, job boards, events).

• Develop targeted, persona-led campaigns for priority hiring segments.

• Measure campaign performance through data and insights and produce ROI reporting.

Talent Community & Engagement

• Design and manage nurture campaigns within the ATS to engage talent communities.

• Build candidate personas and targeted engagement journeys.

• Deliver compelling, segmented content aligned to candidate motivations and market trends.

• Identify new channels /opportunities to reach candidates eg fairs, open days etc

Brand Enablement & Governance

• Develop employer brand assets, toolkits, and enablement materials.

• Work closely with Comms to develop and bring to life an engaging internal /external comms strategy.

• Ensure consistent, inclusive, and on-brand messaging across all candidate touchpoints.

• Monitor market trends and introduce innovative attraction strategies.

What We’re Looking For

Essential:

• Significant experience in employer branding and recruitment marketing within multi-brand or matrix organisations.

• Proven success developing or reshaping EVPs and driving measurable ROI from attraction campaigns.

• Strong experience with ATS /CRM nurture strategies and recruitment marketing technology.

• Highly data-driven, with strong analytics and reporting capability.

• Confident stakeholder manager with the ability to influence at senior level.

Desirable:

• Experience in higher education or professional services.

• Familiarity with Teamtailor or similar platforms.

• Experience managing creative or media agencies.

What we offer:

• Hybrid working - most roles offer hybrid or flexible arrangements to support work life balance.

• Contributory Pension Scheme - 5% personal contribution & 3% Company contribution, so you can build long-term financial security with added benefits of the company contributions.

• Season Ticket Loan (T&C's apply) - spread the cost of your commute with an interest-free travel loan.

• Training & Development opportunities (T&C's apply) - access to short courses via FutureLearn and Group-wide professional development programmes.

• Staff Discount Scheme - via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc

• Employee Assistance Programme - confidential support for your wellbeing, whenever you need it.

We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success in your job search.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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