Marketing Lead

🚀 About Borderless

At Borderless, we’re building a world where borders are no longer barriers - where anyone can move anywhere, seamlessly and safely.

Founded in 2023, we’ve already helped 600+ UK businesses and 15,000+ individuals navigate the complexity of immigration.

Powered by technology, and supported by an expert team, our platform removes the friction of Home Office compliance, visa processing and sponsor licence applications, making immigration faster, simpler and more accessible for everyone.

Backed by Entrepreneur First and Backed.VC , we’re scaling fast and in 2026 expanding into new sectors and markets to further accelerate our growth.

Also, around 25% of our workforce is sponsored, and we proudly offer visa sponsorship as part of our hiring process.

At Borderless, we’re building a world where borders are no longer barriers, where anyone can move anywhere - seamlessly, safely, and without friction.

Since our launch in 2023, we’ve partnered with hundreds of UK businesses and empowered thousands of individuals across sectors like healthcare, construction, tech and hospitality. Our digital platform transforms a once slow, confusing, and costly UK sponsorship process into a fast, streamlined experience powered by automation, AI and a team of immigration experts.

We're not just solving a headache - we're unlocking opportunity. Backed by top investors like Entrepreneur First and Backed.VC , we’re growing fast and aiming higher.

Also, around 25% of our workforce is sponsored, and we proudly offer visa sponsorship as part of our hiring process.

🎯 ROLE RESPONSIBILITIES

As Marketing Lead at Borderless, you will be responsible for shaping and executing our marketing strategy across the full funnel. This includes coordinating closely with Sales and owning the conversion from MQLs through to opportunities, ensuring strong alignment with the SDR function. You will define the strategy required to hit marketing targets and build out a clear 12-month roadmap for the function.

We are looking for someone who is very tech-first, comfortable experimenting with modern tooling and automation, and extremely hands-on when it comes to building and optimising systems across our CRM and marketing stack. The role requires someone who has a strong understanding across all major marketing channels and disciplines, while also bringing deep expertise in one or two core areas. This is a startup environment, so you will need to be comfortable operating both strategically and hands-on as the function scales.

✅ REQUIREMENTS

• Experience: 4+ years in B2B SaaS marketing or growth, working in a fast-moving environment with measurable pipeline or revenue impact

• Demand Generation: Proven track record owning MQL and pipeline growth, using a mix of inbound and outbound marketing channels

• Growth Mindset: Comfortable testing, experimenting and iterating across acquisition channels to identify scalable growth opportunities and continuously improve acquisition

• Multi-Channel Acquisition: Experience building and executing campaigns across paid media, website, content, webinars and other channels

• Content & SEO: Experience leveraging content and SEO as acquisition channels, developing high-value content that drives inbound traffic and demand

• Marketing Analytics: Strong data-driven approach, using CRM, marketing automation or analytics tools to track performance, identify opportunities and optimise campaigns

• Marketing Tech: Comfortable building and working with modern marketing and growth tooling, and adopting new technologies to improve marketing performance

• Cross-Functional Collaboration: Strong project management and communication skills, working closely with sales, product, customer success and subject-matter experts to deliver campaigns.

Nice to have

• Experience working with multi-product and multi-geo organisations

• Experience building lifecycle marketing campaigns

💻 Our Tech Stack

Webflow, Hubspot, Canva, Gamma, Claude, Semrush, Clay, Make, RevenueHero, ZoomInfo, Hunter.io , Instantly.ai

🧪 Interview Process

• 30 minute screening call with talent- as part of this you will do a mock discovery call pitching Borderless

• 45 minute interview with the hiring manager

• Take Home Task

• Final onsite interview
  

💯 Benefits

🏢 3 days in office, 2 days remote

🌮 Monthly company in-office lunches

🕺 Monthly company team events

✈ Annual offsite (our last one was in Palma!)

👩‍⚕️ Comprehensive private medical insurance.

Holidays & Remote Work

✈ 25 days holiday each year + 3 days between 25th December and 31st January, plus bank holidays

💻 1-week work-from-anywhere policy

Growth & Development

📚 £500 annual Learning & Development budget

📈 6-month performance reviews and promotion opportunities

Equipment & Other Perks

🖥️ Laptop and peripherals — whatever you need to work effectively

🚲 Cycle to Work scheme

💰 Employer pension contributions via Smart Pension

💬 Access to Spill (mental health support)

👟 Gym in Shoreditch Exchange

☕️ Onsite barista