New Business Sales Executive

Addison Lee
London

About Us

Addison Lee – Giving London Life a Lift

Since 1975, Addison Lee has been at the heart of London’s transport network, delivering safe, stylish, and reliable journeys. As the capital’s leading passenger car, courier, and black taxi service, we take pride in setting industry standards.

Our strength lies in our employees and drivers- genuine, ambitious, united, and proud. We believe every journey should be more than just a ride, combining cutting-edge technology with exceptional service to transform the experience for clients and drivers alike.

As part of ComfortDelGro Group, our reach extends beyond London, connecting a global private hire network of over 34,000 vehicles. Our network spans public transport (buses and rail), point-to-point services (taxis and private hire cars), and business-to-business mobility solutions, ensuring seamless connectivity for millions of people every day.

About the Role

We are looking for a motivated and enthusiastic individual to join our New Business Sales team as a Sales Executive. This is a great opportunity for someone looking to build a career in sales, whether you already have some experience or are keen to take your first step into a commercial role. You’ll play a key role in supporting the growth of the business by helping to identify and engage new clients. Working closely with the Sales Manager and wider team, you’ll gain hands-on experience across the full sales lifecycle – from generating leads and speaking with potential customers, through to supporting proposals and winning new business.

This role offers a strong learning environment, with ongoing training and support to help you develop your sales skills, confidence, and commercial awareness. You’ll be encouraged to take ownership of your development, build relationships with clients, and contribute to team success. We’re looking for someone who is proactive, eager to learn, and enjoys speaking with people. In return, you’ll have the opportunity to grow within a fast-paced, supportive team, with clear progression opportunities and the chance to increase your earnings through commission.

Main Accountabilities

  • Ownership of securing new client opportunities and proactively reach out to potential customers through calls, emails, and online research to generate new leads

  • Support the New Business Sales team

  • Handle inbound enquiries from web leads, email, and phone, ensuring a positive and professional customer experience

  • Build and maintain a pipeline of opportunities, with support from the wider team and Sales Manager

  • Attend client meetings (both virtual and face-to-face) and assist in presenting Addison Lee’s services

  • Support the preparation of proposals, quotes, and responses to RFPs/tenders

  • Learn and apply best practice sales techniques across the full sales process

  • Work closely with internal teams (e.g. operations and customer service) to support smooth onboarding of new clients

  • Keep records of sales activity up to date using internal systems and CRM tools

  • Stay up to date with market trends and competitor activity, with guidance from the team

  • Work towards individual and team sales targets, with ongoing support and training provided

  • Represent Addison Lee in a professional and positive manner at all times

Requirements

  • Proven experience within a sales, business development, or customer-facing commercial role (B2B experience advantageous)

  • Demonstrated ability to meet or exceed targets within a KPI-driven environment

  • Confident in proactive outreach, including cold calling, lead generation, and converting new business opportunities

  • Strong communication and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels

  • Resilient and self-motivated, with a positive mindset and ability to handle rejection and objections effectively

  • Highly organised, with the ability to manage a pipeline, prioritise workload, and maintain accurate records

  • Commercially aware, with an understanding of sales processes and the full sales lifecycle (from prospecting through to close)

  • Experience managing inbound enquiries and converting leads into revenue

  • Comfortable delivering presentations and representing the business in client-facing meetings

  • Collaborative team player who can work cross-functionally with internal stakeholders

  • Experience working with CRM systems would be advantageous

  • Intermediate Microsoft Office skills (Excel, Word, PowerPoint)

  • An understanding of the London private hire, transport, or mobility sector is beneficial but not essential

Location

This role is based at our head office in Paddington

Reporting Lines

Sales Manager - New Business,

Head of Business Development

Compensation

Basic salary between £25,000 and £27,000 (dependent on experience) and uncapped commission (OTE of £50,000)

Benefits

As well as a salary of £27,000 you'll also receive: Up to 5% Bonus, Life Insurance (Death in Service), 2 days paid volunteering leave a year, Private Medical Insurance & Travel Insurance (after 1 year), Wellness Program, Cycle to Work Scheme, 33 days Annual Leave (incl. bank holidays), extensive retails discounts via Reward Gateway (e.g. 5% off most major supermarkets), support with Professional Training and Qualifications via Apprenticeships, Season Ticket Loans, Discounted Cabs and Courier services (within London).

Equality and Diversity Information

Addison Lee is an equal opportunities employer and welcomes applications from all sections of the community.

Addison Lee are a Disability Confident employer, we have made commitments to employ, keep and develop the abilities of disabled staff.

Posted 2026-04-01

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