Senior Value Proposition Manager

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.


Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

Are you a strategic thinker with a passion for crafting impactful propositions in the world of financial services and payments? Do you have experience in leading product development initiatives from concept to execution, while collaborating with cross-functional teams to deliver real value? If so, we want you to join our team as a Senior Value Proposition Manager.

In this role, you’ll be instrumental in shaping and delivering compelling product propositions for banks, payment networks, and their customers. Working closely with the Head of Value Proposition, you’ll take ownership of smaller initiatives and lead key aspects of larger, more complex propositions. Your work will balance the needs of the business, clients, customers, and partners—turning strategy into actionable, high-impact propositions.

Key Responsibilities:

• Shape & Deliver B2B or B2C Propositions: Develop product propositions for financial services clients that meet business goals while addressing the needs of needs of lounge & travel service partners, banks, payment networks, and their customers.
• Lead End-to-End Proposition Development: From concept through to evaluation, manage key initiatives, including defining objectives, target audience, commercial models, value propositions for stakeholders, product-market fit, and GTM strategy.
• Drive Outcomes: Take ownership of proposition outcomes, balancing strategic goals with execution excellence, and iterate based on results and feedback.
• Performance Tracking: Define and manage proposition KPIs, using data to prioritize, iterate, and measure success.
• Evaluate Proposition Impact: Monitor the performance of launches, track commercial impact, customer engagement, and operational delivery, driving continuous improvement and future development.
• Cross-Functional Collaboration: Work with Engineering, Commercial, Partnerships, Legal, Compliance, and Product Management teams to ensure propositions are effectively delivered and improved over time.
• Strategic Business Cases: Prepare compelling business cases and strategic narratives to guide investment decisions and GTM planning.
• Market Insight & Advocacy: Be a customer and market advocate, ensuring propositions are innovative, relevant, and competitive in the market.
• Thought Leadership: Contribute to the continuous improvement of our propositions function by championing best practices and thought leadership in proposition design and delivery.
• Stay Ahead of Trends: Keep up with market trends, competitive dynamics, and customer behaviors to inform proposition development and positioning.
• Influence & Relationship Building: Build strong relationships with internal stakeholders and lead cross-functional alignment to drive the proposition vision across the organization.

What we are looking for:

• Solid experience in strategic product, proposition, consulting, or commercial planning roles (preferably within fintech, travel, or financial services).
• Proven track record of developing and delivering customer-centric propositions with cross-functional impact.
• Strong experience with business model design, customer journey mapping, or service design.
• Excellent communication and storytelling skills, with the ability to influence senior stakeholders and align diverse teams.
• Skilled at building business cases, defining KPIs, and using data to drive decision-making.
• Adept at managing multiple workstreams in a fast-moving, matrixed environment.
• Experience mentoring or managing teams is a plus.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at [email protected]