Head of Marketing, Life Sciences

Head of Marketing, Life Sciences Portfolio

Reporting to: Group Director of Marketing
Location: London
Experience: Senior Marketing leader in B2B Conferences & Events

Why Join Us?

Own Portfolio Growth: Lead marketing strategy that drives delegate, sponsor and community revenue across multiple Life Sciences events.

Shape category leading brands: Strengthen positioning in fast moving markets like biopharma, clinical innovation, digital health, and therapeutic frontiers.

Build a high-performing team: Recruit, coach and inspire marketers to exceed targets in a complex B2B environment.

Impact with purpose: Help accelerate dialogue and adoption of innovations that improve health outcomes worldwide.

THE ROLE

This role will focus on driving large, high value Life Sciences audiences and delegate revenue through omnichannel lead generation. You will work to attract and engage some of the world’s leading pharma, biotech, medtech, and health tech organisations, and play a key part in shaping Kisaco’s influence across healthcare landscapes, including AI Drug Discovery & Development. The AI Drug Discovery & Development (AIDDD) Summit is a flagship event in Kisaco Research’s life sciences portfolio, representing one of the fastest-growing communities in pharma innovation. Since its launch in 2022, AIDDD has evolved from a niche meeting on AI in early discovery into a global summit covering the entire R&D value chain, from biology and chemistry through to process development and clinical trials. The 2025 Boston edition hosts over 500 attendees and 100+ speakers, making it the largest and most influential AIDDD to date. This continued growth reflects the sector’s accelerating adoption of AI and the summit’s unique position as a trusted, neutral forum uniting scientists, technologists, and R&D leaders across the pharmaceutical ecosystem.

Key Responsibilities

Ø Leadership & Team Development

Ø Build full transparency over portfolio KPIs and lead continuous performance improvement.

Ø Recruit, develop and retain a high performing Life Sciences marketing team.

Ø Plan resourcing 6-12 months ahead, ensuring roles are filled in time to support campaign cycles.

Ø Equip the team with the tools and inputs needed to win (CRM, lead gen tools, audience briefs, data insights).

Ø Run PDPs, coaching and training, including managing performance and difficult conversations effectively.

Ø Lead cross-functional alignment with Sales, Production, Ops and other functional heads.

Strategy & Performance

Ø Create a client and science centric marketing culture grounded in deep audience and market insight.

Ø Build Life Sciences personas and customer journeys spanning industry segments.

Ø Develop audience mapping, funnel strategy, and website journeys tailored to Life Sciences buying behaviours.

Ø Grow portfolio communities and year round industry dialogue with credible thought leadership.

Ø Own and evolve the Life Sciences portfolio brand architecture and messaging.

Ø Track KPIs, diagnose performance shifts, communicate clearly, and correct course rapidly.

Ø Maintain visibility of marketing spend, ROI and forecasting accuracy.

Ø Partner with Delegate Sales to develop an embedded retention strategy.

Ø Co-create a tailored Marketing Solutions plan with commercial and portfolio leads.

Strategic Growth

Ø Shape the portfolio’s short, medium and long term strategy across Life Sciences themes.

Ø Translate market trends into actionable growth strategies with Portfolio Directors.

Ø Take an active role in validating new Life Sciences events and adjacent topic expansions.

Ø Identify whitespace opportunities and emerging communities across global healthcare ecosystems.

Ø Help create new revenue streams, including Marketing Solutions for Life Sciences partners.

Ø Anticipate risks to targets and build contingency plans.

Ø Use audience/data insight to create scalable growth plans for events and series.

Skills & Experience

Ø Senior marketing leadership experience in B2B Life Sciences events, media, or adjacent healthcare/biotech ecosystems.

Ø Proven track record of delivering revenue growth through multi-channel marketing.

Ø Strong CRM, lead generation and retention expertise in complex B2B buying environments.

Ø Commercially sharp and highly analytical; confident owning ROI, forecasts and performance reporting.

Ø Experienced people leader; coaching high performers.

Ø Excellent stakeholder management across cross-functional teams.

Ø Clear, confident communicator who can position events credibly with scientific and commercial audiences.

Behaviours We Value

Ø Strategic but hands on; comfortable leading direction and diving into execution when needed.

Ø Deeply customer and market curious; always seeking deeper insight.

Ø Calm under pressure, resilient through change, and able to bring others along with you.

Ø Outcomes driven, high-standards leader.

Ø Collaborative, direct and clear; builds trust and creates momentum across teams.