Social Media Executive

Location

Cheltenham OR London, UK

Type

Full-Time, Permanent

Welcome to Motel

Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.

Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.

The role

Our Social Media Executive is responsible for developing, managing, and executing best-in-class social media strategies that support Motel’s brand direction, campaign messaging, and commercial goals. This role champions our social presence across all channels, driving community engagement, storytelling, and conversion through creative, trend-led content.

Main tasks & responsibilities

• Assist in building and executing weekly/monthly content calendars across Instagram, TikTok, Pinterest, Facebook, and emerging platforms.

• Work cross-functionally with design, e-commerce, and marketing teams to source and organise creative assets in line with campaign objectives.

• Publish and monitor content across all platforms, ensuring timely delivery, brand consistency, and optimal performance.

• Support the assistant in managing daily interactions (DMs, comments, tags), flagging trends and insights to the manager.

• Assist in weekly performance reporting, analysing engagement, reach, and growth metrics, and identifying actionable takeaways.

• Stay on top of Gen Z trends, platform updates, and influencer content to help inform creative and strategy.

• Collaborate with the wider team to support influencer campaigns, product launches, and social activations.

• Proactively identify growth opportunities on existing and emerging platforms and make recommendations to the manager.
  

About you

• Proven experience in a social media or content creation role, ideally within fashion, lifestyle, or beauty.

• Strong understanding of all key social platforms (Instagram, TikTok, Pinterest, Facebook, YouTube Shorts).

• Highly organised with excellent time management skills and attention to detail.

• Creative thinker with a good eye for aesthetic and tone, aligned with the Motel Rocks brand.

• Confident using tools such as Later, Sprout, or similar scheduling platforms; experience with Canva, Adobe Suite, or CapCut a bonus.

• Excellent written and verbal communication skills.

• Proven ability to thrive in a fast-paced, collaborative environment.

• A passion for fashion and a deep understanding of Gen Z and social culture.

What's in it for you?

• Competitive salary in line with industry benchmarking

• 3% employer pension contribution, 5% employee contribution as standard

• 33 days annual leave inclusive of bank holidays, with additional days for long service

• Birthday day off

• Team socials and meetups

• Monthly well-being activities to support your health and wellbeing

• Tailored progression pathways

• A thorough EAP scheme offering financial, legal and health support

• Access to professional support & mentoring

• Bonus Scheme for all employees paid out twice a year

• Motel 50% discount

• Motel is a growth mentality company

Motel Rocks Group Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.