SEO & GEO Performance and Insights Manager

Role overview:

SEO and GEO Performance and Insights Manager
Waterloo - Hybrid Working
Full Time
Permanent
Grade 4

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

You will be supporting the business by providing expert insight into search performance, customer demand, and visibility quality across traditional search and AI-led discovery experiences.

The role focuses on diagnosing why search performance changes, how customer demand is evolving, and what this means commercially for categories, journeys, and buying decisions.

Additionally, you will work closely with an external SEO agency, this role also reviews, interprets, and prioritises technical recommendations, ensuring they are aligned to business priorities and ROI.

Role overview:

Agency Governance, Technical Feasibility and Commercial Impact

• Act as a strategic gatekeeper on agency recommendations, validating feasibility, commercial impact, and alignment before prioritisation and sign-off
• Translate technical and structural recommendations into clear customer and commercial terms to support rigorous prioritisation and roadmap planning
• Assess how effectively products are represented across SERPs and AI-led experiences
• Ensure SEO and GEO principles are consistently considered across platform, content, and initiative changes

Search Performance, Demand & Opportunity Insight

• Proactively diagnose search performance changes across SEO and GEO. Connect the dots between demand trends, intent shifts, and - when relevant - technical changes, to explain the whole picture
• Translate performance signals into commercial insight that informs planning and buying decisions
• Monitor the competitive landscape in traditional and AI-led search, to identify where our technical program may need to evolve to support the Content Strategy

Stakeholder Communication

• Be a clear point of contact for search performance insight across the business
• Synthesise complex search, demand, and technical insight into plain, decision-ready narratives for non-technical stakeholders
• Support trading, product, and commercial team decision-making through search demand evidence and narrative

Experience recquired:

Agency Governance, Technical Feasibility and Commercial Impact

• Strong understanding of technical SEO fundamentals, with experience reviewing, sense checking and challenging recommendations before implementation
• Understanding of how AI-driven and generative search experiences differ from traditional SEO

Search Performance, Demand and Commercial Insight

• Proven experience analysing commercial performance to explain, what’s changed, why it matters and the commercial impact
• Strong ability to interpret demand signals, intent shifts and visibility trends across categories and customer journeys
• Experience translating complex performance insight into a commercially relevant narrative that informs planning and buying decisions
• Strong communicator, comfortable working with various cross functional stakeholders
• Comfortable working in an evolving search and AI-led landscape, where best practices, priorities and areas of focus change frequently, requiring ongoing learning. Adaptation and adjustment of approach

Why join us:

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [email protected] and we'll do our best to help.