Demand Generation Manager / GTM Engineer

What we do: 

Zero100 is a membership-based intelligence company that connects, informs, and inspires the world's most influential C-Level Operations & Supply Chain Officers - and their teams - to unlock the true potential of the AI and Digital Revolution. Our members use Zero100's research and advisory services to shape their supply chain strategies, and they harness the power of our community to expand their thinking, challenge their assumptions, and accelerate progress on their most important digitization and decarbonization initiatives. Headquartered in London, Zero100’s members include Nike, Walmart, Unilever, Pfizer, Google, Honeywell, General Motors, and many others.

The Sunday Times Best Places to Work 2025 

The Sunday Times 100 (#43) 2025 

LinkedIn Top 25 Start-Ups (#12) 2025 

What you will do:

Note that this is a primarily office-based role (4 days per week). 

The GTM Engineer will own Zero100’s end-to-end demand engine. This role is responsible for generating high-quality pipeline, driving event demand at scale, and building sustained brand presence with senior executive audiences. Sitting at the intersection of Marketing, Sales, and Revenue Operations, you will design and operate the systems, campaigns, and measurement frameworks that convert awareness into qualified demand. You will have full ownership of marketing automation tools, including building agentic workflows, and demand performance reporting. 

We are looking for a self-starter who combines strategic thinking with strong execution discipline. You are deeply data-driven, comfortable operating with ambiguity, and motivated by building repeatable growth engines rather than one-off campaigns. Beyond the day job, we are looking for candidates who share our enthusiasm about the potential for Zero100 to have a positive impact on the supply chain profession and (more broadly) the planet. 

Key Responsibilities:

Demand Strategy & Planning: Evolve demand generation strategy, translating revenue targets to demand plans and campaign roadmaps. Identify target audiences and tactics for buyer journey stages.

Event Demand Generation: Manage demand for flagship events, including registrations and campaign execution across various channels. Optimize for ROI and audience quality.

Pipeline & Lead Generation: Build a scalable pipeline generation engine, executing campaigns across diverse channels. Collaborate with Sales on lead qualification and handoff processes.

Brand & Content-led Growth: Collaborate with teams to create demand assets, ensuring brand consistency and clarity across channels.

Tool Ownership & Innovation: Own demand tools, evaluating and implementing new technologies, including agentic workflows to enhance efficiency.

Analytics, Reporting & Optimization: Define KPIs and dashboards linking activities to revenue, analyse performance, and present insights to stakeholders. 

Requirements

Essential:

• Proven experience owning end-to-end B2B demand generation, including events, pipeline creation, and paid media. 

• Strong analytical skills with a track record of using data to drive decisions and optimize performance. 

• Hands-on experience owning marketing automation platforms and paid media tools (e.g. Pardot, LinkedIn Campaign Manager or equivalents). 

• Experience with and a strong interest in AI, automation, and modern marketing systems (e.g. agentic workflows). 

• Ability to translate strategic goals into executable plans and deliver results with minimal oversight. 

• Excellent communication skills, with the ability to influence cross-functional stakeholders. 

• Comfort operating in a fast-paced, evolving environment with incomplete information. 

• Ambition to build scalable growth engines rather than short-term wins. 

Preferred Experience: 

• Proven experience in marketing high-value B2B events and products to senior executive audiences. 

• Understanding of subscription or membership business models. 

• Previous experience with Salesforce Pardot / Marketing Cloud Account Engagement (open to explore alternative solutions).

• Background collaborating closely with Sales and Revenue Operations teams. 

• Experience working in a scale-up environment. 

Benefits

• Competitive salary and bonus scheme

• Unlimited holidays
• Private healthcare & life insurance
• Enhanced pension
• Enhanced parental leave policy
• Custom-designed offices in central London with free breakfasts & snacks

Zero100 is an Equal Opportunity-Affirmative Action Employer, welcoming applications from individuals of all backgrounds. We embrace diversity and inclusion in our workplace.