Freelance Producer, St Albans - London (contract, commission-only)
- Strengthen Sofar's brand in your local community, promoting and selling tickets in your town with self-directed local marketing tactics.
- Create a vision to build and execute your town's strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
- Lead curation and booking for experiences, with support from the London booking team, with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
- Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
- Oversight of financial performance, ensuring financial success and health of every event
- Build relationships with local businesses to drive sales of sponsorships and private events
- Identify and build relationships with local organisations with like-minded audiences to build community, broaden our reach, and co-promote shows.
- Collaborate with other local leaders and the wider Sofar London team to grow St Albans through diverse experiences that generate buzz and amplify Sofar's brand awareness.
- Support the wider Sofar business by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.
- You have deep connections to your local scene and play an active role in building community around it
- You have 3-5 years of experience in live event curation, production, and promotions
- You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
- You're confident pitching ideas and event concepts to potential sponsors and partners.
- You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
- You're a natural connector and excel at building relationships with diverse community-driven organisations, media partners, or local businesses that would add strategic and financial value to your vertical's growth
- You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
- You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
- You have exceptional time management skills and are a clear communicator
- You can work autonomously, but understand the importance of remaining connected to the broader organisation
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