Store Manager London

Do you love delivering exceptional customer experiences, driving sales performance, and have a passion for jewellery? If so, a Store Manager role at Jewells could be the perfect opportunity for you. We are looking for super talented people to join our team as we expand in London and the UK.

At Jewells, we’re redefining the jewellery retail experience. Our stores are fast-paced, customer-focused environments where styling, piercing, and personalised service come together to create memorable experiences for every customer.

As Store Manager, you’ll take full ownership of your store — leading your team, driving commercial performance, and delivering the exceptional customer experience Jewells is known for. You’ll play a key role in developing future leaders, building a high-performing culture, and contributing to the continued growth of a fast-scaling brand.

This is an exciting opportunity to join a growing business with genuine career progression.

What you’ll be doing

Lead and inspire your team

• Recruit, develop, and motivate a high-performing store team

• Create a positive, customer-focused culture

• Coach and develop your team to achieve their full potential

• Build a strong succession pipeline within your store

Drive store performance

• Take full accountability for sales performance and store targets

• Analyse performance and implement actions to drive results

• Ensure strong conversion, add-on sales, and customer engagement

• Deliver commercial excellence across all areas of the store

Deliver exceptional customer experiences

• Lead by example in delivering Jewells’ customer experience standards

• Support customers with styling advice and personalised service

• Ensure every customer leaves with a positive, memorable experience

Maintain operational excellence

• Ensure high standards of store presentation and visual merchandising

• Maintain stock accuracy, compliance, and loss prevention

• Ensure full compliance with company policies and procedures

Support piercing services

• Deliver and support safe, professional piercing services (full training provided)

• Ensure piercing standards, hygiene, and compliance requirements are maintained

• Support team training and development in piercing services

What we’re looking for

• Proven Store Manager or equivalent leadership experience

• Strong commercial awareness and ability to drive sales performance

• Passion for customer experience and team development

• Strong leadership and coaching capability

• Professional, organised, and accountable approach

Why join Jewells?

• Competitive salary + bonus

• Jewellery allowance and team discounts

• Fully funded piercing training and accreditation

• Genuine career progression opportunities

• Opportunity to grow with a fast-scaling retail brand

• Supportive, energetic, and customer-focused culture

Piercing requirement

Piercing services form a core part of this role for employees contracted to work more than 5 hours per week.

Full piercing training will be provided. Once trained, piercing forms part of your role responsibilities.

Apply now to lead your own store and grow your career with Jewells.