TikTok Paid Media and Affiliate Account Director

About Somerce

We are a young, lively, and enthusiastic TikTok Shop agency, based in London, with a hybrid working rhythm. Our team is dedicated to helping brands maximise their presence and sales on TikTok. We are passionate about driving growth and innovation in the e-commerce space, and we are seeking digital marketing specialist who have an interest in new technologies and want to become a TikTok Shop Specialist to lead our client success initiatives and elevate the growth of TikTok Shops across our portfolio.

As a Senior TikTok Paid Media and Affiliate Account Director, you will be responsible for leading teams which are developing and executing strategies to grow and optimise our clients' TikTok Shops. You will leverage your expertise and experience to support multiple brands, driving revenue growth and enhancing their presence on TikTok.

Your Role

As a Senior TikTok Paid and Affiliate Account Director, you will be at the forefront of our social media strategies, blending paid advertising with organic content to create campaigns that resonate with audiences and deliver measurable results. You will manage the entire lifecycle of campaigns while collaborating with content creators, influencers, and our growth team to maximise brand visibility on TikTok.

Responsibilities

• Team Management: Support the team with delivering revenue results for clients
• Run key accounts: Help run key accounts, providing both strategy and implementation nous.
• Manage dual strategies: Craft and execute both paid and organic strategies that lead to cohesive branding and messaging across TikTok platforms.
• Campaign Execution: Oversee the end-to-end management of TikTok campaigns, from conceptualisation and creative briefing to budget management and performance analysis.
• Performance Tracking: Leverage analytics tools to closely monitor campaign performance, providing insights and adjustments in real-time to optimise both paid and organic efforts.
• Content Collaboration: Work in tandem with the content team to ensure that organic posts enhance and support paid campaigns, fostering a seamless brand narrative.
• Client Liaison: Serve as a trusted point of contact for clients regarding TikTok strategies, providing regular performance reports, insights, and innovative recommendations.
• Trend Monitoring: Stay abreast of the latest TikTok trends, features, and algorithm changes to inform your strategies and keep client campaigns relevant.
• Team Development: Mentor and support junior team members, fostering their growth in both paid and organic social media marketing.

Requirements

What We're Looking For

• Expertise in TikTok (desirable): Deep understanding of both paid advertising and organic strategies on social networks including TikTok, with proven experience running successful campaigns on digital platforms.
• 7+ years experience working on digital marketing campaigns. Importantly, has worked on bottom funnel campaigns which require a digital trading mentality to consistently hit results. 1-2 years experience as an account director running high value or enterprise accounts.
• Excellent data analysis skills: Strong analytical abilities, including proficiency in analytics tools to assess campaign performance and derive actionable insights. Highly capable in Excel.
• Creativity: Ability to think outside the box to generate engaging content ideas that align with client goals and resonate with TikTok audiences.
• Project Management Experience: Ability to manage multiple campaigns simultaneously while meeting deadlines and achieving performance targets.
• Client-Focused Approach: Demonstrated experience in nurturing client relationships and presenting campaign strategies and results effectively.
• Communication Skills: Excellent verbal and written communication skills, with a knack for storytelling that highlights the impact of campaigns.
• Social Media Enthusiast: A passion for social media trends and a proactive approach to learning about new tools and strategies in the industry.

Benefits

Why join Somerce?

• High-Growth Environment: We’re scaling quickly, so you’ll have real input on the direction of our paid media services—and the business as a whole.
• Work with Exciting Brands: We collaborate with all sorts of clients, from high-growth start-ups to established industry leaders, giving you loads of variety and creative freedom.
• Dynamic Culture: We pride ourselves on a down-to-earth, open, and collaborative approach. Good ideas are valued over job titles, and we have plenty of fun along the way.
• Hybrid remote working
• "Work from anywhere" policy for overseas work
• Regular team socials