Digital Marketing Manager - AUTOMOTIVE
Are you a DIGITAL MARKETING professional who thrives in data-driven, fast-paced AUTOMOTIVE environments? My client is searching for a Digital Marketing Manager to shape multi-channel digital activity, strengthen online visibility and deliver measurable growth. If you excel in campaign optimisation, platform management and integrated digital strategy, this role offers a strong platform for impact.
Salary: Competitive - depending on experience and current salary
Location: London
Work Style: Office-based
Language: English (Mandarin is a benefit!)
Key Responsibilities
- Create and implement digital marketing strategies that support brand and product objectives.
- Manage paid media across search, display, social, affiliates and retargeting channels.
- Lead organic growth through SEO and SEM initiatives.
- Oversee website content, UX improvements and performance analysis.
- Work cross-functionally with retail, PR and creative teams to deliver cohesive campaigns.
- Develop CRM and email programmes that support lead nurturing and conversion.
- Review digital effectiveness via analytics tools such as GA4 and platform dashboards.
- Track and optimise channel budgets to deliver strong ROI.
- Monitor industry trends and competitor activity to identify new digital opportunities.
- Ensure compliance with advertising and data protection standards.
Requirements
- Degree in digital marketing, communications or similar field.
- Five+ years' experience managing digital activity, ideally within automotive, consumer goods or technology.
- Strong understanding of SEO, PPC, social media advertising and email strategy.
- Experience with CMS platforms and analytics tools.
- Knowledge of major social and paid platforms.
- Experience with CRM or automation systems.
- Analytical, commercially aware and comfortable interpreting data.
- Excellent communication and organisational skills.
- Automotive experience beneficial.
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