Internal Sales - Team Manager

Bruin Financial
London


44514

A leading investment management business is looking for an Internal Sales Team Manager to lead a high-performing internal sales hub and play a key role in delivering best in class adviser support.

This is a pure people leadership role – no personal sales targets, no distribution, and no direct selling. Your success is measured by the performance, growth, and development of your team.

The Opportunity

As the Internal Sales Team Manager, you will lead a group of BDMs and BDAs, ensuring consistent delivery of proactive adviser engagement and seamless execution of sales campaigns. You will act as a role model for excellence, supporting strategic initiatives and driving performance across internal sales.

Key Responsibilities

Team Leadership & Coaching:

  • Lead and develop a defined team of BDMs/BDAs.
  • Hold regular 1:1s, call coaching and performance reviews.
  • Set clear expectations around KPIs and activity levels.
  • Foster a culture of proactivity, accountability and adviser first service.

Performance Management:

  • Translate business targets into actionable team KPIs.
  • Monitor activity and performance dashboards daily (Salesforce).
  • Identify underperformance early and implement improvement plans.
  • Celebrate and reward success across the team.

Sales Campaign Execution:

  • Deliver internal sales campaigns and messaging aligned with the broader sales strategy.
  • Ensure consistent use of scripts, templates and adviser outreach plans.
  • Track campaign effectiveness and provide performance insights.
  • Encourage innovation and contribution of new ideas.

Data & Salesforce Excellence:

  • Ensure clean, accurate activity and pipeline records.
  • Generate weekly performance and trend reports.
  • Maintain high standards of adviser engagement and conversion tracking.

Cross-Team Collaboration:

  • Work closely with external BDMs to ensure cohesive adviser coverage.
  • Partner with Marketing on messaging and campaign output.
  • Share structured feedback to influence future KPIs and sales processes.

Additional Responsibilities:

  • Support recruitment, onboarding and training of new team members.
  • Lead knowledge sharing sessions within the wider team.
  • Support webinars, events and adviser engagement initiatives.

About You:

We’re looking for someone who:

  • Has proven experience managing a sales team (internal or external).
  • Understands the intermediated financial advice market.
  • Can confidently coach, mentor and develop high-performing salespeople.
  • Is comfortable holding people accountable and guiding difficult conversations.
  • Brings a proactive, positive, collaborative leadership style.
  • Thrives in a role focused solely on people and performance development.

For more information about this role, please apply here or email George at [email protected].

Bruin recognises the positive value of diversity, and aims to promote equality and challenge unfair discrimination. As a champion of equal opportunity employment we welcome applications from all suitably qualified persons – men and women, people of all ages, sexual orientations, nationalities, religions and beliefs. We particularly encourage applications from women, disabled, and Black, Asian and minority ethnic candidates as these groups are underrepresented throughout the financial services industry. Our clients work with us because they value a diverse workforce, and subscribe to our shared principle that all appointments are made on merit and that ability to perform the job will be the primary consideration.

Posted 2026-03-19

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