Social Creative

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit and follow along on   LinkedIn #WeAreVML.

Mid-Level Creative. Social

Company: VML

Hybrid working: Working from home / Sea Containers office, London, SE1

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role: Social Creative (Mid-Level)

We are looking for a Social Creative who doesn’t just “do social” — but genuinely lives and breathes it.

This role is for someone who is deeply immersed in social platforms, internet culture, creators, trends, and the fast-moving nature of how people actually engage online. You instinctively understand what works on social, what gets ignored, and what earns attention.

You’ll be responsible for generating bold, social-first ideas and turning them into content that feels native to each platform — not adapted for social, but made for it from the start.

You’ll work closely with strategists, designers, account teams, and producers to help bring ideas to life across a high-profile client account, contributing to work that runs across always-on content, campaigns, and real-time cultural moments.

Key Responsibilities

Social-First Ideation

• Develop ideas that are born in social, not adapted into it
• Turn strategy and insight into culturally relevant, platform-native creative
• Bring strong, opinionated thinking into brainstorms and creative development

Platform-Native Thinking

• Deep understanding of how content behaves differently across TikTok, Instagram, X, and emerging platforms
• Constant awareness of trends, creators, formats, memes, and cultural shifts
• Proactively bring ideas for how brands can show up in culture in real time

Content Creation & Craft

• Develop strong social concepts across copy, visual direction, and content ideas
• Collaborate with design, motion, and production teams to bring ideas to life
• Ensure work feels native, relevant, and engaging on every platform

Collaboration & Agility

• Work closely with multidisciplinary teams in a fast-paced environment
• Respond quickly to feedback and evolve ideas at pace
• Contribute to always-on content and reactive opportunities

Executional Standards

• Maintain a high standard of creative craft across all social outputs
• Ensure ideas are clear, sharp, and culturally relevant
• Support delivery of content calendars and campaign rollouts

The Ideal Candidate Will

• Live and breathe social media, internet culture, and digital creativity
• Have experience in a creative, social, content, or digital role (agency or in-house)
• Be naturally ideas-led and confident contributing creatively in fast-paced discussions
• Understand what makes content native to platforms, not just formatted for them
• Be highly tuned into trends, creators, and cultural moments in real time
• Have a portfolio that demonstrates social-first thinking (ideas, content, campaigns, or storytelling)
• Be excited by experimentation, speed, and constant evolution

Desirable (but not essential)

• Agency experience working specifically on social-first or integrated digital campaigns
• Hands-on experience creating or shaping content for TikTok, Instagram, or emerging platforms
• Understanding of design, motion, or content production workflows

We’d love to hear from you if this sounds like the right next step.

What's in it for you?

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

Our Commitment to Diversity, Equity & Inclusion

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at [email protected] to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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